1. Lesson 29: How to Push a Product
冀教版　八年级下册
Lesson 29: How to Push a Product

2. If it’s a push-pin, you may be really pushing it.
But if you’re pushing a product, you are trying to sell it.
push-pin
push a product 图钉
推销产品

3. Do you know how to push a product?
By creating an ad
By going to trade shows and present your product.
By using samples and good deals. 创作 广告 样品 优惠
create ad
sample
good deals

4. Do you know how to create a good ad?
If you want to create a good ad,
you must study your customers and catch their eye. An excellent ad can make your product stand out.
customer
catch one’s eye
stand out 顾客
吸引眼球
脱颖而出

5. shows, they have an interest in similar products.
Trade shows
If people come to trade
shows, they have an interest in similar products.
have an interest in
对······有兴趣

6. Offering samples and deals will get you more customers.

7. In a word, these suggestions can make
your products shine, good quality is the
most important thing. You will surely succeed.
offer
shine
surely
succeed 提供 闪耀 当然 成功

8. Listen to the lesson and write true or false
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. People coming to trade shows already have an interest in similiar products.( )
4. Only excellent advertising can help you succeed. ( )

9. Listen to the lesson and write true or false
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. People coming to trade shows already have an interest in similiar products.( )
4. Only excellent advertising can help you succeed. ( ) T F T F
ad.
Good quality is the most important thing.

10. Read and answer (Task-reading)
1. What are the suggestions to make your product stand out in short?
2. Find ways to _____________.
3. What's the most important thing to make your product really shine?
4. What will get you more customers?
With a good quality product and excellent advertising, you will surely succeed. (translate)
First, study your customers' ages, interests and other information. Second, choose a type of ad. Third, decide what your ad will tell people about your product.
catch their eyes
You should use samples and good deals.
Offering samples and deals will get you more customers.
拥有好的产品质量和出色的广告，你将一定获胜。

11. Retell paragraphs 3-5 Create an ad. First, study ...customers'...
Second, choose ...ad
Third, decide... Find ... to catch their eye.
Go to trade shows and present... People already ... similiar...
Push ... using... Offering...

12. Eternity is the typical feature for a diamond which makes it enjoy a high popularity at any time.

13. At the moment to make silk slip

14. start ahead

15. just do it

16. Group work If you push a product, what are you doing?
Task I
Make a discussion with your partner or group. Then make a short play of how to push your product.
Task II
Write several tips of how to push a product by yourselves.
What does your product do?
Who would want to buy it?
What kind of ad would sell yourproduct best?
How much money would people pay for your product?

17. Homework
1. Copy the sentences and translate the new words and phrases.
2. Make sentences with "catch one's eye, stand out".
3. Finish one of the tasks.
4. Enjoy more famous ad. and tell your classmates the next class.
Push a product
Make an ad. about the product you want to push/ sell. Add up several sentences to let people like and remember your product.
Introduce the product you want to push/sell. Try to persuade people to buy your product. Use the words and phrases in this lesson.