1. 5 Things to Think About: 1) Goal(s)
World Domination
Get mentioned on The Simpsons
Start some interaction with your constituents
Publicize your initiatives or events

2. 5 Things to Think About: 2) Audience
Specialized/Not specialized audience
If several groups, how much do their interests differ
Do you have an idea of what your audience wants
Is anyone else serving your audience and if so how?

3. 5 Things to Think About: 3) Selection
You probably can’t be everywhere at once, and you might not want to be
What media can best help you to achieve your goals/get out your messages
Are there other McGill resources you can use?

4. 5 Things to think about: 4) Workload
Do you have a dedicated person for this? (Yes? Lucky you!)
Depending on how many media you get involved in, there might be an hour or two of extra work/day
You should have someone who can post/tweet in a fairly timely fashion
You might need to split the work

5. 5 Things to think about: 5) Responding
Chances are you will have comments, questions, criticism; are you ready to engage your audience?