1. Chapter 7: Store Location
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

2. Three Key Factors of Store Location
A trading area that best serves the needs of the organization
Exploration of available shopping districts within desired trading area
Choice of exact site of store location
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

3. Destination Location
A retailer with a large trading area due to the special nature of their products or customer service.
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

4. Analysis of Trading Area
Population Characteristics
Income level
Age group needs
Occupational-related needs
Marital status
Household permanency
Religious affiliation
Population shifts
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

5. Analysis of Trading Area
Area Characteristics
Tourism
Accessibility to trading area
Local legislation
Amount of competition
Advertising media
Human resources availability
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

6. Shopping Districts Classification Part One
Downtown Central Districts
Inner Cities
Regional Malls
Vertical Malls
Mixed Use Centers
Power Centers
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

7. Shopping District Classification Part Two
Off-Price and Outlet Centers
Festival Marketplace
Fashion ‘Streets’
Transportation Terminals
Freestanding Stores
Neighborhood Clusters
Strip Centers
Flea Markets
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

8. Downtown Shopping Districts
Customer Base
Area residents
Area workers
Flagship base (traditional)
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

9. Regional Malls Post WWII population shift
Originally, controlled competition to enhance store profitability
Use of anchor stores
Contemporary design incorporates shopping, entertainment, and food facilities
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

10. Vertical Malls
The utilization of a large structure in an urban setting to house multiple retailers on numerous floors of the structure. The customer base is inclusive of nearby residents, office workers, and tourists. Chicago is noted for this type of mall.
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

11. Site Selection Competition Neighboring Tenants
Transportation Accessibility
Pedestrian Traffic
Entertainment and Dining Facilities
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

12. Occupancy Considerations
Leasing
Ownership
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved

13. Trends in Store Location
Expansion/Refurbishment of Existing Malls
Transformation of Historical Buildings
Sharing of Expenses
Vertical Mall Development
Outlet Center Specialization
Downtown Revitalization
Multiuse Centers
Diamond: Fashion Retailing: A Multi-Channel Approach. (C) 2006 Pearson Education, Upper Saddle River, NJ All Rights Reserved