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Fostering and promoting a community of online alumni mentors - the warwickgrad.net story
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Hi! Claudie Combelas, Head of Alumni Engagement
Dave Musson, Senior Online Communications Officer (social media)
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A bit about Warwick Founded in 1965 Russell Group member
Over 200,000 alumni warwickgrad.net launched 2014
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Coming up… Why create warwickgrad.net? The warwickgrad.net journey
How do we promote it? What has worked well? What hasn’t worked so well? Top tips to takeaway
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WHY CREATE WARWICKGRAD.NET?
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Why? Digital has disrupted things It’s what our graduates wanted
A USP for Warwick Great for data!
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THE WARWICKGRAD.NET JOURNEY
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The journey Linkedin Group Funding Volunteer tab Personal invitation
0-500 Transfer of s E-journals Students become alumni
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SEE OUR PLATFORM: WWW.WARWICKGRAD.NET
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HOW DO WE PROMOTE IT?
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Promotion - online Social media E-newsletters (AE, SCS, Depts)
Our website (& others)
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Promotion - offline With individual departments
With our careers department / advisors Showcase/demos in our Library spaces
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Useful tool 1 – an infographic
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Useful tool 2 – a case study
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WHAT HAS WORKED WELL?
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Yay… E-journal access boosted numbers
Linked-In plugin – easy sign up & good for our database warwickgrad.net is becoming THE go-to space for our graduates and soon-to-be graduates Reporting using a simple infographic has been a big help for internal buy-in
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WHAT HASN’T WORKED SO WELL?
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Nay… Not enough case studies – we need to chase mentor/mentees
Need to train our users more to ‘complete’ a mentoring stint Reporting Admin log-in
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TOP TIPS TO TAKEAWAY
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Tips 1 Thank you emails Tell members to add a photo
Want to get students involved? Show them how to use it Add things like journal access & lifelong to make it a really compelling offer
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Tips 2 Don’t just talk about it online – promote IRL too
Push it regularly on social media A simple graphic can be really effective Keep at it!
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ANY QUESTIONS?
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