1. Doing It Differently
Workshop 2

2. Understanding People’s Why’s
What are people’s motivations
Break down stereotypes
Address fear of failure in individuals
Find people’s passions
Support people to form habit/routine
Don’t want to engage the same “active” people
Finding that more people are accessing physical activity for mental health
What is the stage before people access formal activity/sport/exercise
Help move people along the physical activity spectrum
Supporting people to have a purpose in life and link active

3. Understand the culture of communities
What do communities react to?
Understand families dilemmas prioritising financial decisions
Community champions
Create communities – not just geographical
How to respond to a community

4. Communication, Communication, Communication
Need to overcome barriers
Positivity
How to reach
Identify specific groups that aren’t engaging
Need visibility
Needs to be tailored
Use testimonials – best way to motivate
What if people don’t want to access ?

5. Safe environment
Safe, attractive places that encourage social connectedness provide best conditions for active living
Active travel needs to be the norm – need to feel safe

6. Working across the system
It’s complex – “in it together”
It’s about our ability to work together
Need to focus on what we can influence/control
Can’t do all of this individually
Don’t measure success with the same criteria
We need to work with local people/organisations/clubs to change their practice to be accessible for all
How do we communicate to affect other parts of the system.
Need to create a network to link – speed dating type events?? Virtual??

7. Contacts
Jodie Bridger Doncaster Local Delivery Pilot Programme Manager Clare Henry Public Health Theme Lead and Strategic Lead for LDP Russell Turner Local Pilot and Priority Place Manager