1. How are they used and Why
Persuasive Appeals
How are they used and Why

2. Slide 1: This is an example of Ethos. How do we know this?

3. Slide 2: This is also ethos. How does Dr
Slide 2: This is also ethos. How does Dr. K try to build up his credibility?

4. Slide 3: How is Starbucks using ethos here?

5. Slide 4: This is an example of Logos. How do we know this?

6. Slide 5: This ad is using logos
Slide 5: This ad is using logos. How did they put logos into their persuasion?

7. Slide 6: This ad uses a fact that also has fear (pathos) behind it. Why?

8. Slide 7: This is an example of Pathos. How do we know this?

9. Slide 8: The pathos in this ad is awesome
Slide 8: The pathos in this ad is awesome. What emotions are they trying to make the audience feel?

10. Slide 9: This ad is also using pathos
Slide 9: This ad is also using pathos. Why use pathos with an anti-smoking ad?

11. Slide 10: How does this ad combine 2 Persuasive Appeals?

12. When persuading is the goal, there are several factors.

13. Go back through slides and add the “target audience” for each ad.
Think about why that persuasive appeal was used on that target audience