1. Visual Principles

2. Chapter Outline The Roles of Visuals in Instruction Visual Literacy
Decoding: Interpreting Visuals
Encoding: Creating Visuals

3. Chapter Outline cont. Goals of Visual Design Ensure Legibility
Reduce Effort
Increase Active Engagement
Focus Attention
Processes of Visual Design
Elements
Pattern
Arrangement

4. Chapter Outline cont. Visual Planning Tools Storyboard
Types of Letters
Drawing, Sketching, and Cartooning
Digital Images
Digital Cameras
Scanners
Photo CDs
Caution When Editing Images

5. Eye Scanning Begins on Left
41%
20%
25%
14%

6. Balance

7. Visual Design Overall Pattern Alignment Shape Balance Style
Color Scheme
Color Appeal

8. Visual Design Arrangement Proximity Directionals
Figure-Ground Contrast
Consistency

9. Visual Design Verbal Elements Lettering Style Letter Size & Spacing
Appeal
Surprise
Texture
Interaction

10. Storyboard Card