1. © SAP AG 2007

2. ideo cross-organizational design services team matthew holloway | SAP Design Services Team tools & resources customer consulting thought leadership 28+ major projects sapphire 2005 office of the CEO 30+ workshops IMPACT APPROACH VISION products & processes emerging markets dst delivered results design = strategy enable innovation change the way SAP builds software

3. © SAP AG 2007 coaching deep dive design-led innovation workshop projectsdo to teach teach to do duration resources matthew holloway | SAP Design Services Team

4. © SAP AG 2007 1 matthew holloway | SAP Design Services Team 2345

5. © SAP AG 2007 1 3 2 5 4 problem solvers capital-D design boundaries of design? innovation synthesizing the real thing THE RIGHT LANGAUGE matthew holloway | SAP Design Services Team scaling design self confidence design thinking

6. © SAP AG 2007 1 3 2 5 4 second class citizens listen to make/make to think jeans or suit? not the expert challenge assumptions local experts TAKING DESIGN SERIOUSLY instill confidence & skills matthew holloway | SAP Design Services Team design is a plan…

7. © SAP AG 2007 1 3 2 5 4 collaboration competing lexicons client resources prototypes do to learn synthesis BEING MULTI-DISCIPLINARY design-absorbed matthew holloway | SAP Design Services Team new hire orientation

8. © SAP AG 2007 amplifying effect 1 3 2 5 4 hiring paradox tugboat cultural transformation executive support OUR SEAT AT THE TABLE matthew holloway | SAP Design Services Team enabling success tangible results neutral connector

9. © SAP AG 2007 coaching invention to innovation 1 3 2 5 4 cross-pollination invest in people artifacts design culture fellows CHANGE IS SCARY matthew holloway | SAP Design Services Team skills over guides

10. © SAP AG 2007 matthew holloway | SAP Design Services Team 1 3 2 5 4 whats next? Thank you

11. © SAP AG 2007