1. Different “Animals” in the Strategy “Zoo”
Natural Experiments
Theory
Lab Experiments
Empirics

2. Different “Animals” in the Strategy “Zoo”
Natural Experiments
Theory
Lab Experiments
Empirics

3. Research Productivity
Empirical Research
Theory aided by computational modeling
Theory
Time

4. Punctuated Change and Strategy Research
Industry Analysis
Complex Adaptive
Systems
Population Ecology
Eco-systems
and Platforms
Andrews and
Business Policy
Resource View
Routines &
Evolutionary Economics
Dynamic
Capabilities
Categories and
Audiences

5. Theory and Empirics as Complements and Substitutes