1. MEDIA
Literature book pg. 10

2. Media literate means …
to learn how to “read” all types of media messages.

3. Types of Media 1) __Feature Films___ 2)__News Media__ 3) _TV Shows___
4) _Advertising__
5)_ Web Sites___

4. Feature Films
1) _Feature Films___- motion pictures that use narrative elements to tell stories.
Characteristics:
Created for __entertainment____ and to __make_ _money__
Rely on __music___, __cinematography_, __sets____, and __actors_ to tell interesting stories
Are at least _1 hour__ in length

5. News Media
2) ___News Media________ - accounts of current events in newspaper and magazines, as well as in television, the radio, and the Web.
Characteristics:
Designed to __inform___ and __entertain___ viewers.
Present __information__ differently in each medium (TV, Web, print, etc.).
Can include __bias___ and __inaccuracies____, so it must be closely examined. Teacher – talk about these 2 terms

6. TV Shows
3) _TV___ __Shows____ - programs broadcast on television, including dramas, sitcoms, talk shows, documentaries, and reality shows.
Characteristics:
are usually created to _entertain___ or __inform__.
are sponsored by __advertisers____ who pay to market their products during commercial breaks
use _camera__ _techniques___ and _dramatic _ _music__ to make stories more compelling.
typically last for _a half hour_ or an __hour_.

7. Advertising
4) Advertising__ - paid promotion of products, services, candidates, or public service messages using print, electronic, and broadcast media.
Characteristics:
designed to _persuade___ a target audience to buy a product, use a service, or agree with an idea
uses visuals, sound effects, and actors to _persuade__ individuals

8. Web Sites
__Web___ __Sites___ - collections of “pages” on the World Wide Web. Users navigate to pages by clicking menus or hyperlinks.
Characteristics:
present __information___ through text, graphics, audio, video, animation, and interactive features
require careful __evaluation___, as most Web sites are not checked for __credibility___

9. Terms for Media:
1) __MEDIUM___-a format in which ideas are conveyed. The plural of medium is __MEDIA____.
2) __MESSAGE_____– the main idea conveyed through a medium
3) ___PURPOSE___– the reason for the creation of a media message
4) __TARGET AUDIENCE___ – the group for whom a message is intended