4. Reasoning (Choose three companies and explain their placement on the map)

5. Now try one on your own Step 5
Send power point to Ms. Kwon à
Place competitors on the map
Step 4
Find logos for all your competitors
Step 3
Choose two competitive advantages that you think is important to your target market and label these on your map
Step 2
Identify your competitors
Step 1
Choose your product/brand
Now try one on your own

6. Almost meets expectations (3-4) Below expectations (0-2)
(5 points)
Almost meets expectations (3-4)
Below expectations (0-2)
Map
Map contains at least five competitors
The two categories are relevant to the industry
There are less than five competitors
Only one of the two categories chosen are relevant
The map is incomplete
Reasoning Response
The reasoning for placement of three logos is specific and relevant to the competitive advantages chosen
The reasoning for placement of three logos contain some specific and some vague responses and are not always relevant
The response provides only vague details of three logos or only one of the logos is explained. The responses are not relevant