1. How Do I Persuade Someone to do Something? South Pasadena High School
Rhetorical Appeals
Denise Gill
South Pasadena High School
Department of English
Freshman English

2. Logic (logos) To appeal to logic, you should use:
definitions, data, statistics, test results, surveys, historical examples, literal language, logical reasoning

3. Effects of Logical Appeals
Potential Negative Effect:
demands a high degree of audience attention and sometimes specialized knowledge; audience may be bored
Potential Positive Effect:
A rational, logical response (“Why, yes, that makes sense.”)

4. To make an emotional appeal:
Emotion (Pathos)
PSA
To make an emotional appeal:
Use vivid and emotional language and images; include emotionally-loaded (highly connotative) language, figurative and creative language, emotional stories, perhaps even use fear, popularity, conformity, guilt

5. Effects of Emotional Appeals
Potential Positive Effect:
Inspires an emotional response—which is the response most likely to create action. People act when they are moved in some way.
Potential negative effect:
May be forgotten quickly or backfire (nobody wants to be emotionally manipulated)

6. Developing Credibility (Ethos)
To develop
credibility:
Present information calmly, sincerely, relate to audience’s moral (and/or religious) ideas, use language appropriate to audience and subject and correct grammar

7. Effects of Developing Credibility
Potential Positive Effect:
People will listen!
Demonstrates respect for the audience; the audience develops trust in the speaker and is more likely to be influenced by both emotional and logical appeals
Potential Negative Effect: might only appeal to particular group

8. Images and Videos Used
"Abraham Lincoln." The White House. N.p., n.d. Web. 9 Sept Advertisement. Embrace Life: Always Wear Your Seatbelt. Sussex Safer Roads Partnership, 29 Jan Web. 9 Sept Klein, Florian. "Bday Pie Chart…." Blogflocx RSS. N.p., n.d. Web. 10 Sept <