1. Designing an Attraction Culture
for XYZ Real Estate
Personalise this Template as much as you wish – make this YOURS not OURS

2. Contents page Culture for Recruitment and Retention
A Simple Framework for Designing Culture
Who - Ideal Team Member Exercise
Why - Purpose Exercise
What - Values Exercise and Definition
How - Behaviours to Implement
This page can be useful if you want to explain the process before people read it. If it adds clutter, delete it.

3. Build a reputation – attraction agency
Recruitment
Workplace of choice
Build a reputation – attraction agency
Within the industry and the wider community
Team Retention
Happier workplace
More profitable
More productive
No staff turnover issues
Better client service
Add you own reasons
Have a discussion with your team, and list some of their reasons here as well

4. HOW?
WHO?
WHY?
WHAT? 1. 2. 3.
A useful visual for explaining the different elements of your Culture strategy
You can also show the team the video from Real Reach

5. What do team members have in common?
How have you described your team in ads?
What do you look for in a great team member?
Replace these questions with a list of factors

6. What is your business purpose/mission?
Why did you start your business
What outcomes are you looking to create?
What is the key purpose for doing what you do?
Remember, this is from an Internal perspective – your Purpose may or may not be shared externally
A Single line, this usually starts with ‘To’ so that it’s active
Replace the questions with your own Purpose.

7. Each core value is a filter for decision making
3-5 Core Values
Each core value is a filter for decision making
Get team to share as many values they can think of
Ask the team if they see any key themes/groups
Narrow down to 3-5 (this may take a while)
Ideally this decision is made in a collective, intuitive space
Create a definition for each core value
You can run a Whiteboard exercise with your team. List all the possible Values at the bottom; then start reducing the list to the top 3-5 at the top
Replace these questions here with your own Values and Definitions

8. What are the behaviors we will put in place to demonstrate our values?
eg, Christmas party, Birthday cakes
What are the behaviours we will not tolerate?
eg, Late to meetings
What are the unique rituals we can create that are truly ours?
eg, Quality of wine at meetings
Replace the questions here with your own list of Behaviours and Rituals

9. NOW: WHY To… WHERE: ACTIONS WHO WHEN
How do you turn this plan into reality?
Watch the ‘One Page Plan’ overview video on Real Reach (under Strategy and Growth) if you need help using this page of the template

10. Thanks for leveraging Real Reach to help grow your Real Estate business. Remember – make this document YOURS – use your colours, fonts, images etc.