1. Visual Literacy Reading Images
Write down the following 28 terms in your notes
Look up their definitions
Watch clips to solidify knowledge!

2. 1) Pan

3. 2) Swish Pan

4. 3) Tilt

5. 4) Low Angle

6. 5) Dolly

7. 6) High Angle
Why was this effective?

8. 7) Canted Low Angle (Oblique)
Why was this effective?

9. 8) Canted AOD (Oblique)
Canted AOD

10. 9) Angle of Destiny
Angle of Destiny

11. 10) Push Zoom

12. 11)Zolly

13. 12)POV
Single Person
Group
Omniscient
My DVD

14. 13)Cuts

15. 14)Shot/Reverse Shot
(reverse angle)

16. 15)Jump Cut

17. 16)Match Cut

18. 17)Dissolves and Match Dissolves

19. 18)Wipe
Think powerpoint

20. 19)Iris In/Out

21. 20)Freeze Frame

22. 21)Fast Forward

23. 22)Montage

24. 23)Framing

25. 24)Negative Space

26. 25)Open Space

27. 26)Split Screen

28. 27)Spiral

29. 28)Back to Front

30. Why should we be critical of the visual messages that bombard us every day?

31. Objectives
3.2.2 To identify and describe possible biases in sources and information.
explain how societal factors influence the production of texts
assess personal expectations to texts
explain how symbol adds to controlling idea of the visual
paraphrase the message in a text
analyze and assess images in print and nonprint in terms of created reality and appropriateness to purpose and audience
analyze whether an image has a respectful or disrespectful attitude. Does is exclude or include individuals? Should the public tolerate this? Why or why not?

32. Definitions and Questions
Framework: Is there a frame around the image? Does the frame isolate the image? Does this framing help the meaning of the image?
Dimension: Who is in the image? What size of the character is used? Is the background simple or complicated?
Symbols: What symbols are used? What do the symbols represent? How do the symbols convey the message of the image?
Bias: What looks nice, kind, helpful? How have you identified this? What looks ugly, nasty, stupid? What facial features are used to convey emotion?
Message: What is the image saying or implying (figurative language)? Is there a serious message? What ideas does the imageist want you to think about?
Words: Has the artist used labels/speech balloons/caption to get the idea across? Which words convey action (pow)? Is figurative language used? How is it printed on the page?
Technique: Symbolism, exaggeration/caricature, parody/satire/irony, analogy (comparison)

33. 1) Identify what audience this is for
1) Identify what audience this is for. Is it appropriate for the audience? Why? What is it trying to showcase?
Appropriate: suitable or proper in the circumstances.

34. 2)How do you morally and ethically feel about this in terms of a visual? Why? Is it appropriate for the audience?

35. 3) What is the implied message in the text. What does it allude to
3) What is the implied message in the text? What does it allude to? Is this a respectful or disrespectful image and attitude? Why? Does it include or exclude individuals? Should the public tolerate this? Why or why not?

36. 4) Compare the 2 visuals. What is the VERISIMILITUDE of picture “A” versus picture “B”. Which is higher and why? Should the public tolerate this? Why or why not?
Verisimilitude: the appearance of being true or real.

37. 5) Use this ad and work on the question sheet in groups.

38. Now this one “Promotes Active Lifestyle! Boosts personality!
Gives body essential sugars!”
“Not soon enough. Laboratory tests over the past few years have proven that babies who start drinking soda during that early formative period have a much higher chance of gaining acceptance and “fitting in” during those awkward pre-teen and teen years. So, do yourself a favor. Do your child a favor. Start them on a strict regiments of sodas and other sugary carbonated beverages right now, for a lifetime of guaranteed happiness.”

39. 6) What’s the difference in the connotation of how these covers portray O.J Simpson? Write down a point, prove and discuss with specific observations, and then discuss how the specific observations support your point.
Connotation: an idea or feeling that a word invokes in addition to its literal or primary meaning.