1. Coca-Cola
By: Eden Garza

2. Company Name
The name of my company is Coca-Cola

3. Company Logo Coca-Cola has stayed around the same logo for 128 years.
1969
2007 s
2003
2011

4. Company Slogan
Drink Coca-Cola 
 Delicious and Refreshing
  Coca-Cola Revives and Sustains
 The Great National Temperance Beverage
 Three Million a Day
 Thirst Knows No Season
 Enjoy Thirst
 Refresh Yourself
 Six Million a Day
 It Had to Be Good to Get Where It Is
 Pure as Sunlight
 Around the Corner from Everywhere The Pause that Refreshes 
 Ice Cold Sunshine
 The Best Friend Thirst Ever Had
 Thirst Asks Nothing More
 Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola The Only Thing Like Coca-Cola is Coca-Cola Itself
 Where There's Coke There's Hospitality
 Along the Highway to Anywhere
 What You Want is a Coke
  Coca-Cola... Makes Good Things Taste Better Sign of Good Taste The Cold, Crisp Taste of Coke Be Really Refreshed
 Things Go Better with Coke
 It's the Real Thing 
 I'd Like to Buy the World a Coke
 Look Up America
 Coke Adds Life 
 Have a Coke and a Smile
 Coke Is It! 
 We've Got a Taste for You 
 America's Real Choice 
 Red, White & You Catch the Wave When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
 You Can't Beat the Feeling 
 Official Soft Drink of Summer
 You Can't Beat the Real Thing
 Always Coca-Cola
  Coca-Cola. Enjoy
 Life Tastes Good
  Coca-Cola... Real
 Make It Real The Coke Side of Life Open Happiness

5. Company Slogan Cont.
As you can see, 128 years has given Coca-Cola plenty of time to come up with slogans.

6. What is the Company’s Mission?
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Those three bullet points are three “…declare our purpose as a company…”

7. What are the Benefits and Features of the Company?
Reward our people for taking risks and finding better ways to solve problems
Focus on needs of our consumers, customers and franchise partners
Be insatiably curious
These are just 3 of the 31 points in the Coca-Cola “Roadmap”.

8. What do your People already think of the Company?
reminding us that we are beautiful because of and not in spite of our linguistic diversity.#AmericaIsBeautiful
— Ashley Karlsson 3, 2014
@Andrea: The was a beautiful commercial exemplifying the very thing AMERICA used to stand for…A Melting Pot…Diversity. Oh…and America the Beautiful is NOT the National Anthem, m’kay?
These two responses are some of the many cheering Coca-Cola on for spreading the idea of diversity in something big like the Superbowl.

9. What Qualities Do People Associate With This Company?
People have expected great soft drinks from Coca-Cola for 128 years and they continually deliver.

10. Fun Facts
Only a few people know the Coca-Cola recipe. The mix is made THEN exported to all the different bottling plants in the world.
The Coca-Cola Santa Claus first appeared in 1931.
Coca-Cola was invented by pharmacist John Pemberton in 1886.

11. Recent Buzz Many different reaction, some good and some bad.
The much talked about Superbowl commercial.
Many different reaction, some good and some bad.