1. STUDENT MEDIA AND UNIONS

2. MEDIA AND YOU AS A SABBATICAL
Student media is crucial to democracy and accountability
Led by students → The voice of students
Aware of different relationship structures
Media is ultimately there to HELP not hinder.

3. Making Media Work How you can assist: Guidance Participation Finance
How you can utilise:
Campaigns
Promotion
Engagement

4. DEBATE: SHOULD STUDENT MEDIA BE ALLOWED TO REPORT ELECTIONS?

5. OFFICER AND MEDIA DYNAMICS
As an officer you will have to put on many “hats”. Which one you wear depends on the circumstance. Issues between Media and Officers arise from the conflict between 2 of these hats, a student representative “hat” and a trustee “hat”.
As a trustee you are there to ensure the reputation of the union is maintained, which is in direct conflict with the student representative angle of your role when dealing with student media. This issue is particularly prevalent if you oversee directly the media groups, and even more so when your role is also a position within media, being an Officer and Editor-in-Chief for example.
How do you get around this?

6. CASE STUDIES
In groups look at the case study provided and write down what next steps you will take. These are based on real cases, sent in by student media groups.
Strengths (what are the strengths of your proposed actions)
Weaknesses (what are the weaknesses of your proposed actions)
Opportunities (what opportunities do you actions present to you)
Consequences (what consequences would you consider using, if any, against a media outlet?)

7. DEVELOPING OFFICER AND MEDIA RELATIONS
Look at your student media structures
Involve them actively in your campaigns
Consider: Commercial or Experience?
Audience, Officer, Media
Problems? SOLUTIONS
Let's talking, talkings good!

8. ENJOYED THIS SESSION? Student Media Summit 2016 London
18th-19th August
Sign up through NUS (£5.00)

9. ASK US ANYTHING!

10. spajournalism.com @SPAJournalism /StudentPublicationAssociation
nasta.tv
@NaSTAUK
/NaSTAUK