1. Conference Invitation Program
Annual Marketing Program

2. What Do I Need to Achieve…
Meet with Prospects? Meet with Clients?
Strengthen Client Relationships?
Emphasize company interest in customer business?
Keep your sales force motivated? Recruit?
Enhance cooperation between sales and marketing teams?
Manage marketing dollars in a tough economy?
Increase Market Exposure?

3. Your Challenges…
Customers have limited time to schedule vendor meetings
It is hard to find neutral ground to present your solutions
Limited travel budgets and time for company and customers
Communication between sales and marketing can be improved
Economic challenges inhibit carless marketing spend
Marking solutions are one off versus global and strategic
Throwing “mud at the wall” versus strategic client search, marketing spend

4. The Solution…
Get your clients/prospects to travel and meet you, in a non-sales environment…
… and at the same time, be educated in best practices of reverse logistics

5. Executing the “Solution"
Marketing provides venue to connect with clients
Sales team invites clients/prospects to attend
Clients/prospects receive a discount voucher
Sales team President’s Club SPIFF
Sales management tool to monitor sales success

6. Sales Management Tool…
As you invite your customers with the RLA $1500 Discount Voucher, an is sent to you when someone registers.
From: RLA Conference & Expo Sent: Monday, February 07, :25 AM To: Scott Michaelis Subject: RLA Conference & Expo Vip Confirmation Vegas2011 Thank you for your registration! Event: Vegas2011 Registration: USD$999 - Conference & Expo ($2499 value) Feb 7-9 Name: Dennis DXXX Title: Director Company: LXXX PXXX INTERNATIONAL Phone: xxxx Address: Oxx Intxxxx Lane City: Rhinelander State: WI Zip: Country: USA Voucher Code: VX Voucher Issued By: Image Microsystems Name: Dxxxx Dxxx Card: XX Expiration: Number: ************3520 Receipt Number:

7. ROI for Success
When you register 30 VIP clients/prospects you receive…
Booth Payment Rebate*
*Rebate of the actual discounted amount paid
Or 100 sq. ft. additional exhibit space
Upgrade
Or a 10x10 private mtg. room
Or a $10,000 sponsorship credit
Or a $10,000 credit towards hospitality suite
For every 30 additional attendees who register using your VIP discount code, you select which one of the upgrade items you want.

8. RL Magazine
You RL Magazine as a service to your customers using our MAGAZINE APP, on a monthly basis

9. The President’s Club, for your company
Sales Team Reward
The President’s Club, for your company
Sales SPIFF
Trip for TWO - 4 days / 3 nights
Marriott Waikiki – Hawaii
Awarded by ECS to every salesperson
who has 12 VIP Registrations
Includes Airfare and Hotel