1. Attract interest with an engaging title
State the primary reason for the rack card. What will customers gain from your program or event?
Bullet points keep text light. Use humor, emotion and empathy to show customers what’s in it for them.
Speak directly to the target audience.
User short sentences and no acronyms.
Use active language.
Tell the reader what you want them to do.
Examples: Register now, call to reserve a space or visit the website for more information.
State the primary reason for the rack card. What will customers gain from your program or event?
Bullet points keep text light. Use humor, emotion and empathy to show customers what’s in it for them.
Speak directly to the target audience.
User short sentences and no acronyms.
Use active language.
Tell the reader what you want them to do.
Examples: Register now, call to reserve a space or visit the website for more information.
Contact info and URL
For ADA accommodations, contact (contact info)
Contact info and URL
For ADA accommodations, contact (contact info)