2. Windows Phone Developer Platform
WPH-B205
Windows Phone Developer Platform
Matthijs Hoekstra
Senior Product Manager
Windows Phone

3. Take away
Understand at a very high level, the distinctiveness of the Windows Phone development platform

4. Windows Phone is Built for Business
Great, consistent experience across devices
Productive and connected
Robust platform for mobile apps
Unified app and device management
Common core and security architecture

5. I. Windows Phone

6. We noticed a pattern

8. Windows Phone is Breaking Through
5/4/2019
Windows Phone is Breaking Through
From being a solid contender to a compelling leader
Nokia Lumia 920: Engadget’s Reader’s Choice for best smartphone of 2012
Microsoft's Windows Phone 8 bests Apple and Android: PC Magazine’s 2013 reader poll
Windows Phone Store picked by ABI Research as the most innovative mobile app marketplace
“Windows Phone people like their phones more than Android people”: ChangeWave Research
Windows Phone 8X and 8S by HTC received the prestigious red dot award: product design 2013
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Common user experience platform and programming models across devices
5/4/2019
Common user experience platform and programming models across devices
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Modern Smartphone Platform
Windows Phone Summit_2012
5/4/2019
Modern Smartphone Platform
New multicore chipset
New graphics processor
Increased RAM: 1GB or 512MB
More Screen resolutions
Removable, encryptable storage
NFC
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. shared core Full WinRT 11,000 members Windows Phone Runtime
2,800 shared members
600 new members

12. What ‘Shared Core’ Does – And Doesn’t - Mean
Shared Core means
OS components such as the kernel, networking, graphics support, file system and multimedia are the same on both Windows 8 and Windows Phone 8
Hardware manufacturers work with the same driver model on both platforms
Windows Phone gets the support for multi-core and other hardware features that Windows has had for years
These solid, common foundations makes it easier to extend the Windows Phone platform into the future
It doesn’t mean
Windows 8 and Windows Phone 8 developers work to exactly the same APIs
(though you will see more commonality as new features are introduced to both platforms in the future)

13. II. App Experiences

14. Your apps Your way Windows Phone 8 Developer Platform XAML Apps
Build 2012
5/4/2019
Windows Phone 8 Developer Platform
XAML Apps
Direct3D Apps
XAML
Maps
Geolocation
Sensors
In-App Purchase
Direct3D
HTML
XML
Threading
Touch
Speech
XAudio2
Phone Features
Push
Camera
Video
Proximity
Media Foundation
Calendar
Wallet
Contacts
Core Types
VoIP
STL
Multitasking
Live Tiles
Memory
Async
Enterprise
CRT
C# and VB
C#, VB, and C++
C++
File system, Networking, Graphics, Media
Core Operating System
Your apps Your way
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Shared programming Windows Phone 8 App Windows 8 App Managed Code
5/4/2019
Shared programming
Windows Phone 8 App
Windows 8 App
Managed Code
XAML UI Framework
.NET Code
(C#; VB.NET)
Windows Runtime
APIs
C++/Native Code
DirectX 11
Native Interop Component
Windows Runtime
APIs
Partner Runtimes & Game Engines
HTML + JavaScript
Partner Runtime Engines
IE10 Web Browser Control
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. DEMO VISUAL STUDIO 2012 for WINDOWS PHONE
TechEd 2013
5/4/ :29 AM
DEMO VISUAL STUDIO 2012 for WINDOWS PHONE
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. What did we just see?

18. Native Code: Ease of Porting
Windows Phone Summit_2012
5/4/2019
Native Code: Ease of Porting
Native code makes it easier to share code 1
Share common code between Windows 8 and Windows Phone 8 2
Simplifies porting apps between iOS/Android 3
Take advantage of native Open Source Libraries
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Native Code for Killer Games

20. Mapping & Location
NEW, richer map control, fueled by excellent Nokia Maps service with extensive coverage across much of the world
NEW offline map support, (and map downloader task
NEW continuous background execution for location apps

21. III. Design Experiences

22. http://aka.ms/wpuxprinciples Design Principles Pride in craftsmanship
More with less
Fast and fluid
Authentically digital
Win as one

23. DEMO Expression Blend

24. IV. Tools and resources TechEd 2013 5/4/2019 11:29 AM
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Enterprise Device management
Enroll device with management server (Windows Intune, Mobile Iron, Airwatch and other MDM products)
Set policies to be applied and updated
Automatically keep apps updated
App deployment
No need to deploy apps into Windows Phone Store
Deploy using the technology that makes sense for your company
Apps signed by you are deployable via web, or app

26. Windows Phone Breakout Sessions
5/4/ :29 AM
Windows Phone Breakout Sessions
Tuesday, June 25:
1:30pm - The phone that has everything the enterprise needs: Windows Phone 8
3:15pm – The top down guide for developers: Windows Phone 8
5:00pm – The power of collaboration: Integrating Windows Phone with Office 365, Exchange and SharePoint Online
Wednesday, June 26:
8:30am – All aboard for the future of HTML5 mobile & hybrid web apps for Windows Phone 8 and Windows Tablets
10:15am – The Windows Phone 8 networking survival kit
12:00pm – Build it once for both: Writing code and designing for Windows 8 and Windows Phone 8
3:15pm – Mobile Security in the Enterprise: Windows Phone 8 Answers the Call
5:00pm – Using C and C++ in your Windows Phone 8 Applications
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. Windows Phone Breakout Sessions
5/4/ :29 AM
Windows Phone Breakout Sessions
Thursday, June 27:
10:15am – Developing large-scale enterprise mobile apps for Windows Phone 8
12:00pm – Speechifying your Windows Phone 8 applications
3:15pm – Secrets of using background agents for Windows Phone 8
5:00pm – Manage Windows Phone enterprise apps
Friday, June 28:
8:30am – Support your demanding LOB apps with SQLite and Windows Phone 8
10:15am – Creating Windows Phone 8 apps for SharePoint
4:30pm – Windows Phone: How to make money with your applications and games
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. Windows Phone Hands On Labs
5/4/ :29 AM
Windows Phone Hands On Labs
Porting Windows 8 to Windows Phone 8
Windows Phone 8: File and Protocol Association
Windows Phone 8: Lock Screen Wallpaper
Windows Phone 8: Voice Command
Windows Phone 8: Tiles
Windows Phone 8: Purchase
Windows Phone 8: Wallet
Windows Phone 8: Running Tracker
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

29. 5/4/ :29 AM
Windows Phone Booth
Device Bar featuring the latest Windows Phones in the marketplace
Expert Area – Stop by the booth to get all your Windows Phone questions answered by Windows Phone experts
Theater Presentations:
The Windows connected experience
Build Mobile Apps Using Familiar Development Tools
Why Windows Phone in the Enterprise?
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Windows Phone Promotions
5/4/ :29 AM
Windows Phone Promotions
Attend a Windows Phone theater session to be entered into a drawing for Windows Phones.
Windows Phone Breakout Sessions – Attend Windows Phone breakout sessions and be entered into a drawing to win a Windows Phone.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. Windows Phone 8 developer resources
NEWS & UPDATES
Design
Develop
Test
Publish
Samples
Portal
Blog
Channel 9
Twitter
MSDN DOCS
Absolute Beginners
Jump Start
Design Boot Camp
Training Kit
TRAINING CONTENT

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© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

33. 5/4/ :29 AM
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.