1. Why Pearl? Flavor Variety Consumer Target Brand Programs
Made and bottled in the USA
Made with Midwest Corn – Gluten Free!
Double carbon filtered for a clean, classic taste.
Expertly crafted in small batches
Distilled five times and filtered for ultimate smoothness
Award-winning: 2017 Ultimate Spirits Challenge- 88 points, Great Value Award; 2017 Tastings.com- 93 points; Gold Medal, Best Buy Award; 2017 SIP Awards- Platinum; 2017 San Francisco World Spirits Competition: Gold (Original), Silver (Cucumber)
Core + 3 Distribution Strategy
Core (Pearl Black)
National Flavor Focus (Cucumber)
Recent Innovation (Strawberry Basil)
Local Priority Flex Flavor
Consumer Target
Brand Programs
Iconic POS
Adults year old co-ed
Skew 60% female
Influencers in their social group
Likely to try new local or domestic brands
Household income around $75k
Local Focus