1. IMGA Board, Nice
30 September 2015

2. What we’ll cover today Marketing Commercial Sport Social Proposition
Announcements
Spreading the word
Questions

4. Marketing progress International focus Key wins within 18 months
Targeted roadshows within British Columbia in Canada, California in the United States and London in the United Kingdom.
Multisport event attendance at the Pan Pacific Masters Games, Huntsman Games, Senior Games, Australian Masters Games and now the European Masters Games.
Exploring new markets within the defence forces and business clubs.
Key wins within 18 months
21,729 social media followers generated
40,631 unique visits to WMG2017.co.nz
5,202 subscribers

5. Marketing Overview Embed the brand – look & feel, tone of voice
Increase awareness within NZ – via milestones, ambassadors, announcements
Cultivate past participant database – inform, excite, build advocacy
Build and digital fan bases – develop a new local and global audience
Continue vertical marketing – marketing via 28 sports codes
Proposition reveal – price and inclusions, entertainment programme
Registration go-live – digital channels supported by customer service
Volunteer go-live – recruit and train the volunteer workforce
Deliver core campaigns – B2B and B2C, ATL and BTL, roadshow, activations
Community engagement – business, schools, communities, cultural
Signage and dressing - Auckland comes alive for the Games, venues dressed
Channels switchover – to Games communication mode; competitor info, destination info, draws, results, multimedia coverage
Innovations launched – mobile apps, Games hub smarts, language services
Games time – media centre live, daily press conferences, content management

6. TRUST FUNDING PARTNERS
Confirmed Partners
PRODUCT PARTNERS
PRESENTING PARTNER
TRUST FUNDING PARTNERS
HOST PARTNERS
STRATEGIC PARTNERS
EXPERIENCE PARTNERS

7. SPORT pROGRAMME 28 sports, 45 disciplines, 11 para options
45+ competition venues

8. more than sport… Opening ceremony 21 April 2017
Entertainment hub 22 – 29 April 2017
Bands and comedy and entertainment;
Have-a-go opportunities with the 28 sports;
Hospitality and VIP events;
Health and lifestyle expo and;
Partner activations.
Closing ceremony 30 April 2017

9. COMPETE or support
Three packages available, each offering an athlete and supporter rate:
Bronze: $295/145, Silver: $395/$245, Gold: $825/$625. Inclusions vary with each.
For example, the Gold package includes:
One sport and as many disciplines within that chosen sport;
Opening ceremony on 21 April 2017;
Complimentary use of Auckland’s extensive bus, rail and ferry services including those reaching spectacular outer islands such as Rangitoto and Waiheke;
Complimentary use of 20 pool and leisure facilities across Auckland;
Access to Auckland’s best attractions including: Auckland Art Gallery, Sky Tower, Auckland Maritime Museum, Stardome, Auckland Zoo and the Auckland Museum;
Access to the Gold Lounge at the Entertainment Hub on Auckland’s waterfront featuring complimentary Wi-Fi, concierge services, daily happy hours and ambassador encounters;
Access to one of three exclusive cocktail functions at Auckland’s iconic landmark, the Sky Tower.
Closing ceremony on 30 April 2017.

10. ON the horizon
December 2015: 500 days to go milestone celebration and the announcement of the Entertainment Hub
January 2016: Opening ceremony announcement combined with the reveal of the participant packages announcement
February 2016: Registrations open
April 2016: One year to go milestone celebration

11. Help us spread THE WORD
WEB
SOCIAL Follow us on
Instagram: wmg2017

12. 567 days to go