1. Business Communication Process: Grey Advertising Bangladesh
Prepared By:
Ayateena Ali
Devjani Guhathakurata
Naznin Ali Bhutto
Nusrat Islam Purno
Kamrun Nahar Omi
Sakib Mahmud
Salman Tarique

2. Introduction
Business communication is any form of communication, verbal or nonverbal, that is used to relay a message, promote a product, service or share information.
There are two types of business communication- external communication and internal communication
Efficient business communication is very important for an organization.

3. Efficient communication is very important for an organization
Helps in decision making.
Increases productivity.
Speeds up the flow of work.
Increases customer satisfaction.
Makes business relationship stronger.
Helps to solve various kinds of problems.
It saves time and money.
Helps the organization to grow faster.

4. Organizational Overview

5. COMPANY PROFILE
Established in July 1996 and collaborate with Apex Group
Awarded for being the best advertising agency in 2004
The market capital of Grey Group was USD 8 million In 2011
Ranked 2nd in Bangladesh with Revenue of BDT 700 million
Mr. Monzur Elahi and Mr.Nasim Monzur hold 40% equity
GREY holds the rest 60%.
Decisions are taken by GREY, though the Chairman, Mr. Monzur Elahi

6. MISSION:
“We will create leading brand ideas: ideas that resonate in people’s minds and hearts and create brand preference”.

7. VISION:
“To be great global company, creating and enhancing Brand value to its clients”

8. Business Clients Of Grey
Grameenphone
Coca-Cola
ICC
Symphony Mobile
RFL Group
ProthomAlo
Savlon
Horlicks
Proctor & Gamble

9. Services of GREY DIGITAL ACTIVATION ADVERTISING MEDIA
SHOPPER MARKETING

10. Areas of research
The main area of our research is the communication system of Grey Bangladesh Problem Statement: “To analyse the effect of business communication on company’s efficiency.”

11. Research Methodology Sources of data Primary Data Direct Interview
Questionnaire
Secondary Data
Journal
Books
Websites

12. Communication Process
The account manager (and team) meets with the client
The account manager briefs the creative team
The creative team provides first round of ideas to the creative director
The creative director directs the team to explore the good ideas
The creative team will contact with production department (If needed)
The creative director approves the final ideas and presents them to the client
The client provides feedback to the agency. Might result in a reworking of ideas (repeat steps 3 to 7)
The creative team will call for meeting to work in group
Final ads are placed in front of the client for approval.
Agency monitors the success of the ads and give feedback to the client
The client pays the agency

13. Tools of Communication
Mobile Phone
Memorandum
Report
Written Document

14. Findings & Analysis

15. 1. Productivity

16. 2. Positive Work Environment

17. 3. Level of Work Disruption

18. 4. Feedbacks and Ideas

19. 5. Employee Engagement

20. 6. Employee Involvement in Decision-Making

21. Recommendations
Does your organization promote employee engagement through internal communication?
30% responded “Often”
20% responded “Sometimes”
Recommendation:
Provide Training and Coaching: Makes the employees feel that the company is investing in their future
Help Employees Achieve Work/Life Balance: Boosts employee engagement by offering programs like telecommuting and flexible schedules, which can help employees juggle their personal and work lives.

22. Recommendations
Are employees involved in the decision-making process of the organization?
50% responded “Often”
20% responded “Sometimes”
Recommendation:
Suggestion Schemes: Work wonders especially on matters such as cost cutting, reward system, etc. It also creates a healthy environment and work culture.
Job Enrichment: Helps to keep employees involved in the managerial decision-making process. It also increases employees’ freedom

23. Recommendations
Did you ever face any work disruption due to faulty communication system?
60% of the respondents said that they indeed face work disruptions.
20% said sometimes.
Our recommendation on regarding work disruption
Proper Guidelines: The Company should have a correct and proper guideline of their business communication system. The communication system should be more flexible in different situation and also among different departments with proper guidelines.
Intranet: Intranet helps to motivate and unite employees about sharing information efficiently. It can create a platform that can transform this organization and accomplish tasks in a more productive and timely manner.

24. Conclusion
Grey advertising Bangladesh Ltd. is doing well in their industry and the company is growing very rapidly. Effective business communication is very important for their success and growth. Effective business communication helps to boost transparency among the employees and the owners, solve the problems, and enhances team work. Developing a effective communication strategy and its implementation can enhance their growth in future.