1. Introducing the Windows Store
4/25/2019 2:38 AM
APP-121T
Introducing the Windows Store
Ted Dworkin
Partner Director, Program Management
Microsoft Corporation
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Agenda Our approach Your opportunity Introducing the user experience
Preparing your app for certification
You’ll leave with examples of how to
Position your app for success with the Store
Assess the technical readiness of your app

5. Today is about Store capabilities and preparing your apps.
Today is not about specific Store policies or business terms.

6. We are reimagining a partnership.

7. Confidence is fundamental to the partnership.

8. Developer confidence Curation and protection
Consistency and predictability
Integration and flexibility
Commitment

9. Business opportunity

10. 450 million licenses <2 years

11. Windows 8 Reimagined user experience New application model
Form factor diversity
Integration
Discovery
Telemetry

12. User experience

13. demo
Store

14. Store anatomy
Store home
Editorial promotion
App listing
Category

15. Discoverability

16. Tagging your site to promote your Metro style app
demo
IE 10
Tagging your site to promote your Metro style app

17. App discovery through IE
<meta name="msApplication-ID" content="Microsoft.bing.App" />
<meta name="msApplication-PackageFamilyName" content="microsoft.bing_8wekyb3d8bbwe" />

18. Preparing your app

19. Windows App Certification Kit
What: Single tool for self-assessment to ensure technical compliance
Why: helps create a high-quality experience
Automated tests that look for:
App manifest compliance
Image sizing and scaling
Use of platform supported APIs
App reliability and security

22. Seize the opportunity: run the app certification kit.

23. Your dashboard

24. Submission and telemetry overview
demo
Developer dashboard
Submission and telemetry overview

25. Related sessions and content
APP-123T Enabling trials and in-app offers for your Metro style app
APP-840H Hands on lab for Windows App Certification Kit
APP-842H HOL: Using the Windows App Certification Kit to validate and prepare your Metro style apps for the Store
Further reading and documentation
Increasing Revenue
Selling your apps

26. A reimagined partnership.

27. thank you Feedback and questions http://forums.dev.windows.com
Session feedback

28. 4/25/2019 2:38 AM
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.