1. The original crowdfinding app
Crowdfinder
The original crowdfinding app

2. of Duke students have lost an item on campus
93%
of Duke students have lost an item on campus
*From 2017 survey of Duke Students

4. Available Options

5. “The Island of Misplaced Toys”
77%
Never found the item
*From 2017 survey of Duke Students

6. 71% Have found a lost an item
In Reality...
68% Could not return it
*From 2017 survey of Duke Students

7. Crowdfinder Lost, Found, Returned

8. The Origin of Crowdfinder
Reduce crime → Reduce crime on campus → Re-structure lost and found
Customer interviews / collecting survey data
Testing demand- laptop thievery
Challenges faced:
Narrowing scope
Incentive structure
Honing in on our brand / user ⇒ the community

9. Key Takeaways Community of safety is the fundamental priority
Uncertainty will inevitably lead to inaction
Getting to a “critical mass” is important

10. Building a Brand Instagram
Scaling Duke student customer base through social media
Tracking/analyzing engagement results
Current follow-back rate of 18.3%
Current progress: 216 Instagram followers
Current goal: 963 total Duke followers
Advertising / Promotional Materials
Business card campaign- left by abandoned items
Custom sticker campaign across campus
Facebook “follow-us” contest

11. Organizational Chart / Scalability

12. Current Success Metric = Followers
Business Model
Costs
Talent
Salaries
Sales & Marketing
Advertisements
Promotional Materials
Complete Projections Here
Revenues
Advertisements
Missing Items Data
Percent of Rewards Given
Current Success Metric = Followers

13. Proven Success
“Crowdfinder was a wonderful service. I frequently lose stuff on campus, and I was thrilled to be returned with one of my water bottles. Hopefully Crowdfinder can help me retrieve all of the other stuff I've lost on campus!" - Kathleen Marsh

14. Our Vision
Solution
System
Community

15. The original crowdfinding app
Crowdfinder
The original crowdfinding app