1. The Lean Startup: Putting Innovation on Fast Forward
Oct. 18, 2011
Bootstrapping Series

2. Lean Start-up NYT best seller by Eric Ries & a movement
Based on lean manufacturing-
“Any activity that does not provide value from the customer’s perspective is wasteful and a candidate for change or elimination.”
Lean start-up’s need to learn
Who is the customer?
What does the customer want?
Can I build a sustainable business?
Need to avoid “efficiently” building a product no customer wants.

3. Lean Start-up Learn via experiments Key tools
Hypothesis driven to prove/disprove key assumptions
Validated learning
Frequent iterations
Key tools
Minimum Viable Product (MVP)
Talking to potential customers with the goal of closing a sale
Testing alternatives
Avoid building scale until later

4. Panel Greg Meier Jackie Doeler Bonnie Reinke Moderator Dan Olszewski
94 Labs, Co-Founder
Jackie Doeler
NeuroGenomeX, President
Bonnie Reinke
Eso-Technologies, CEO & Founder
Moderator
Dan Olszewski
Weinert Center for Entrepreneurship, Director

5. Great Resources “The Lean Startup” by Ries
“Getting to Plan B” by Mullins & Komisar
“The Four Steps to the Epiphany” by Blank
“The Entrepreneur’s Guide to Customer Development,” by Cooper & Vlaskovits
“Business Model Generation” by Osterwalder
Ted Feierstein’s Blog –