1. Centre Marketing and Loyalty Program
Staff Member Quick Reference Guide

2. How does it work for the customer?
Customers are awarded points and offered deals for shopping at Capalaba Park

3. Staff - Quick Guide
All points, deals, and redemptions are completed with the POS sticker provided, an example below. It is highly recommended to place the provided sticker near or on your POS.
How to award points: Customer completes their purchase.
You remind them to scan the code to get their points.
How does a customer redeem a deal? The customer will ask for or show you the deal on their phone.
You ask them to scan the code on your POS sticker.
Scratch and Win entries? Customer completes their purchase then they scan the POS sticker. The app displays a scratch and win card. The customer scratches the card to see if they have won.

4. A QUICK GUIDE FOR YOUR STAFF
Tap ‘redeem’
Scanner appears
Customer scans code
Deal is redeemed

5. Park Points and Centre Staff Usage
A QUICK GUIDE FOR YOUR STAFF
Park Points and Centre Staff Usage
Whilst Centre staff are encouraged to download and use the Park Points app so they can have an understanding of how it operates, their usage is bound by the following terms and conditions:
Centre staff cannot earn points in the store they are employed with (regardless of whether they are on duty or not)
Centre Staff are limited to earning points via the following methods – Centre entry, purchases at participating retailer (excluding their own), birthday and points milestone
Centre Staff cannot earn points via special events & activities (eg. Parklife Historical Displays).
Centre Staff are limited to claiming ‘instant prizes’ only (eg. Free Coffee) which are redeemed directly from a participating retailer. This excludes any prize that needs to be collected from Centre Management.
Centre Staff are excluded from claiming prizes in App run competitions, including but not exclusive to the Competitions tab, Treasure Hunts, Random Rewards and Scratch n Wins.
We believe these conditions are fairer for our customer, as the overall aim of the app has always been to increase the number of weekly visits and to increase the number of stores they purchase from per visit. We are sure you will agree that allowing retail staff to claim significant prizes and deals does not help us achieve this aim.
Store Managers: Please ensure that all your staff members are aware of these new Terms and Conditions to avoid any embarrassment if they come to our office to collect a prize they do not qualify for.

6. Currently points are provided as below: Joining the program: 10 points
HOW DOES IT WORK FOR THE CUSTOMER?
Currently points are provided as below:
Joining the program: 10 points
Entering the shopping centre: 5 points
Shopping at Participating Retailers: 10 points
Referring other customers to join the program: 10 points
Sharing their shopping experience on social media: 10 points
A gift for their birthday: 100 points
Points for more personal information (d.o.b, suburb, gender): 25 points
Points are used to redeem prizes, enter competitions, and unlock special deals from our retailers. We can also offer double points, triple points and any other variation to drive foot traffic
(eg: Double points the day after a State of Origin win - Go Queenslander!!!)