1. Speech Communications
Change Their Minds: Speech to Convince

2. Word Bank controversial conviction ethical logical paraphrase
plagiarism
proposition
resistance

3. Brain Teasers What are the three keys that open doors to conviction?
What four qualities must a speaker have to gain audience respect?
How does ethical proof differ from emotional proof? from logical proof?
How should you organize a speech to convince?

4. Keys to Convince Logical Proof Emotional Proof Ethical Proof
factual illustrations, statistics, specific instances, testimony
Emotional Proof
self-preservation, pride, enjoyment, love, acquisition, adventure, loyalty, imitation, reverence, creating
Ethical Proof

5. Ethical Proof What the audience thinks of the speaker
If the audience is to respect, trust, and believe you:
Be truthful.
Be well informed.
Be friendly.
Be sincere.

6. How do the proofs differ?
Emotional proof appeals to the heart of your listener.
Logical proof appeals to the mind of your listener.
Ethical proof is what the audience thinks of the speaker.

7. How should you organize a speech to convince?
Use your key chain of logical, emotional, and ethical proofs.

8. Word Bank controversial conviction ethical logical paraphrase
plagiarism
proposition
resistance

9. Assignment 3-5 minute speech to convince
Use all three proofs (logical, emotional and ethical proof)
At least two sources
Outline speech on activity sheet
Visual aids optional

10. How to Prepare
Select controversial proposition that describes a course of action you want taken
Interest to audience and you
Easily obtain source material
Should be controversial topic
avoid topic audience already agrees on
Choose a debatable statement
State your proposition as a “should” statement--action “ought to be” done

11. How to Prepare con’t
Research until you are well informed, using at least two sources
Organize using the speech formula
Outline speech on activity sheet
Rehearse
May use one 3 x 5 card
Keywords, statistics, and exact quotes

12. Sample Propositions
Adopted children should be allowed to search for their birth parents.
All cars should have safety air bags.
Newspapers should be required to use recycled paper.
Mandatory gun-safety classes should be taught at the middle school level.
Cleanup of old hazardous waste sites must be expedited.
Astroturf should be removed from all playing fields.
Term limits should be imposed on all members of congress.
Prescription drug ads should be illegal.
Bicyclists should be required by law to wear helmets.
Physician assisted suicides should be legally allowed.
(Your choice on a controversial issue approved by your teacher.)