1. Career Technology Entrepreneurship Standard: 13.4.8C
Business Plan Writing Instructions

2. Business Name Original – should be something no one else has
Google to make sure the name isn’t already taken

3. Type of Business What type of business are you starting?
Retail-walk-in customers
E-tail-selling to customers online
Service-do something for customers rather than sell them a product
Manufacturing-making products
You could include a combination of two or more!

4. Description Product or service description
Products are touchable items that can be purchased
Examples: computer, cell phone, car
Services are things that are done for you
Examples: car wash, doctor, lawyer, landscaper

5. Location
City, State
Is it an actual “store” where customers can visit? *Will need physical address – street, city & state
Online only?
Or you go to them?

6. Competitive Advantage
What makes your business better than your competitors (businesses that produce similar products or services)
Unique products / services
Extended hours

7. Success Factors Personal Talents & Abilities (aptitude)
Identify personal talents / abilities that will help you run the business successfully

8. Target Market
Identify demographics, psychographics and niche market specifics
Age
Gender
Occupation
Lifestyle
Income

9. Pricing Strategy
Explain the pricing strategy used to sell your product or service
Skimming pricing-high at first then monitor the market to see when you need to adjust the price
Penetration pricing-low at first to get customers interested and then raise price after demand has increased
Competition pricing-find out what your competitors are charging and charge a similar price

10. Sales Distribution
How do you plan to get your product or service out to customers?
Mall
Store
Kiosk
Online

11. Marketing/Advertising Strategy
Describe your advertising strategies
Slogans – catchy phrases that customers can associate with a product
Nike: :Just Do It!
Ads – where will you advertise? Why are these good choices based on your product/service?
Web sites – what is the URL of your site? Which other web sites or social media would you use to advertise?
Promotions – free samples, loyalty cards, etc.
Coupons – specific discounts to attract and keep customers