1. Chapter 3 The Sports Market
Section 3.1
Sports Marketing Profile

2. What You’ll Learn:
To define sports marketing.

3. Sports Appeal and Marketing
TOUCH DOWN!, SCORE!, GOAL!, SLAM DUNK!
What is sports marketing?
All the marketing activities designed to satisfy the needs and wants of sports consumers
Two components:
Marketing of Sports (Promotion of the Super Bowl and Olympics through TV or radio advertisements)
Marketing through Sports (Nike and Gatorade promote their products by using a connection to sports, such as sports personality as a spokesperson)

4. Studying Sports Marketing
It’s more than promoting sports events and finding a sponsor for the next game.
Jerry Maguire “SHOW ME THE MONEY”
Careers in Sporting Marketing
Scriptwriter
Producer
Ticket agent
Luxury Box sales representative
Food and Merchandise sales representative
Group-Ticket Salesperson

5. Critical Thinking Groups of 4
Discuss the fact sports is that big business.
As a group answer the following:
How does this business affect the nation’s economy?
Personal and family budgets?
Nation’s value?
American culture?