1. “Why 58 million children are denied the right to education?”
PEr
“Why 58 million children are denied the right to education?”
solidarity
education
peace
hospitality
ecology

2. background
The Red Chair Project is a social initiative created in 2012 with the aim of raising awareness about the Right to Education for the 58M children around the world who don’t have access to education.
It was first implemented by two schools in Spain and in 2016 this initiative went Global. Since then it has been implemented in around 22 schools from different parts of the world.
By using in-class resources teachers and students from many Jesuits and Ignatian schools around the world have had the opportunity to acknowledge and understand this reality.

3. Goals
The Educate Magis – Entreculturas & Amigos of Fe y Alegria collaboration aims to:
To increase Awareness of the 58 million reality by giving the opportunity to schools to acknowledge why people do not have access to education
To increase Social Justice Awareness by presenting the reasons why this human right has been denied to 58 million children around world.
To increase Global Citizenship awareness (aware of being part of a Global Network and that global issues are everybody’s responsibility, we all nee to take action)
To increase Global Collaboration by working as Global Citizens.

4. strategy
We will accomplish these goals by communicating the reasons why 58 million children are denied the right to education. The messaging will focus on explaining different worldwide situations that have and are contributing to this problem, such as: poverty, infrastructure, gender issues, climate change, and conflict.
We will provide community support and facilitate relevant resources to all motivated people and schools interested to implement and collaborate by implementing the project on their schools.
We will also award all schools who implement and share their experience with a Red Chair Badge on the Educate Magis profile.

5. Topic: why 58 million children are denied the right to education. ?
Through bi-monthly blog posts we will explain the 5 reasons why 58 million children are denied this human right.
Why do people not have access to education? Causes: An example, fact, explanation and what is the situation in our country?
How can we help? Participate in the Global Red Chair + do more!
Poverty Infrastructure Gender Issues Climate Change Conflict

6. Target audience Main Target Audience: Secondary Target Audience:
Teachers
Head of schools
Secondary Target Audience:
Students
Family members
Demographics:
Age groups: Teachers of all ages. Students of 5-8, and so on.
Countries: All
Jesuit Regions : All
Languages: Spanish, English.

7. Actions Consistent message Timeline: September-2017 January-2018
June-2018
(Launch)
(Animate to participate)
(Celebrate)
Consistent message
Are you aware that millions of people still don’t have access to education around the world? Poverty, lack of infrastructure, gender issues, climate change and conflict are contributing factors to the lack of education in many countries.
How can you and your school help? Learn and Act!

8. Content CONTENT PLAN Blog Posts - Topics
About poverty and the lack of literacy (weekly September 13th) -> Nate
Basic Problems – Teachers / Curriculum – Infrastructure (weekly November) -> EM
Gender issues (weekly January) -> Ana 
Ecology – Climate Change – Natural Disasters (weekly March) -> Yeni 
Conflict / War / Migration (weekly June) -> EM
Finish and Celebrate (weekly June) – Red Chair travels the world / unites the world.
Content that raises awareness about the problem.
CONTENT PLAN
Landing page: The Red Chair Project. (consistent message, stadistics of current results)
CTA: PARTICIPATE
Guide of how to implement the Red Chair Project.
Testimonials of schools that have already implement it..
Resources to implement it.
CTA: EXTEND
New resources focused on, why?
Memes FB - Instagram
Content that invites people to help solve the problem.
Webinar
Landing Page: The Red Chair Travels the Word! / Unites the World!

9. Communication channels & Type of Content
Data Bases:
Educate Magis community
Jesuit Networks
Head of Schools
Social Media (Facebook, Instagram)
Other Websites and Events:
Jesuit Organization’s Websites: feyalegriaus.org, entreculturas.org, jrs.net.
Jesuit Education’s website: sjweb.info.
JESEDURIO (Oct)
TEACHIN IN (4-6 Nov - Washington)
ENCUENTRO GLOBAL (Madrid – February)
Types of Content:
- Weekly s: blog posts, webinar
- Direct s
CONTENT PLAN
5 Instagram arts
5 FB post arts.
Url to Resource Page
Presentation

10. Evaluation
Surveys:
Pre and Post project survey: - To measure current and post acknowledgment of the reasons why people do not have access to education and why this human right has been denied to 58 million children around world. - To measure current and post Global Citizenship awareness (aware of being part of a Global Network and that global issues are everybody’s responsibility, we all nee to take action) - To measure current and post Global Collaboration.
Metrics: of the resource page, of the blog, of the sharing page.

11. “Why 58 million children are denied the right to education?”
PEr
“Why 58 million children are denied the right to education?”
solidarity
education
peace
hospitality
ecology