1. Social Media Advertising
Perdido Key Chamber –

4. Twitter Advertising Formats & Objectives Website Clicks Followers
Engagement
Mobile App Promotion
All ads are sold based upon objective and most are CPC based.
Confidential. August 2016

5. Twitter Advertising Targeting Location Demographics Devices & Carriers
Country
State
Regions
Metro
Postal Codes
Demographics
Gender
Languages
Devices & Carriers
iOS, Android, Blackberry, Desktop/Laptop, Other
Carriers like Verizon, AT&T, Sprint, T-Mobile
Keywords
Phrases or keywords like hiking, dogs, volunteer, etc
Followers
Target people who have already liked your client’s account or other accounts.
Interests
Automotive, Beauty, Books, Business, Careers, Education, Events, Family, Gaming, Life Stages, Pets, Finance, Science, Sports, Style, Technology, Travel and more.
TV Targeting
Target specific shows at any time during your campaign even during or immediately following a new telecast.
Confidential. August 2016

7. LinkedIn Advertising Formats & Objectives
Native (Sponsored Content) Ads
Text Ads (Right Column Only)
Confidential. August 2016

8. LinkedIn Advertising Targeting Location Companies People Education
Country
State
City
Town
Companies
Name
Industry
Size
People
Job title
Job functions
Job seniority
Education
Fields of study
Schools
Degrees
Skills
Years of Experience
Member Info
Groups
Gender
Age
Confidential. August 2016

10. Facebook Advertising
Confidential. August 2016

11. Facebook Advertising Formats & Objectives Page Post Engagement
Page Likes
Clicks to Website
Website Conversions
App Installs
App Engagements
Event Responses
Offer Claims
Video Views
Local Awareness
Slideshows
Carousel Ads
Lead Ads
Confidential. August 2016

12. Facebook Advertising Engagement Campaign Page Likes Campaign
Clicks to Website Campaign
Confidential. August 2016

13. Facebook boost vs Facebook Ads
Key takeouts
Decide on the goal of your Facebook advertising before you get started – this will affect the type of advertising used
If you want a simple way for your post to be seen and engaged with by more of your audience, you should try boosting it
If you are looking for advanced targeting and customization, Facebook ads are the way to go
Confidential. August 2016

14. Facebook & Instagram Advertising
Targeting
Location
Country
City
DMA
Zip (Limit 15 zip codes)
Street Addresses
Demographics
Age brackets
Men, women or both
Relationship statuses
Parents of certain age groups
Schools they attended
Interests
Reach your audience based on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant audience
Behaviors
Reach people based on their purchase behaviors, device usage and more.
Connections
Target people who have already liked your client’s page or other pages. Even friends of those who liked your client’s page.
Custom Audiences
Provide your client’s phone numbers or addresses to match-back.
Created Lookalike Audiences based upon client’s own contacts with people who share the same traits.
Confidential. August 2016

15. . Facebook boost vs Facebook Ads What is a boosted post?
A boosted post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post already on the businesses’ page.
Using Fancies Flower’s Mothers’ Day post as an example below, you can see there is a ‘boost post’ option in the bottom right hand corner.
Once this is clicked and the boost is approved by Facebook, more people will see this particular post in their news feed. .
The post on its own would only reach a very small portion of your current audience which could be as little as 1%!
Boosting the post allows you to ensure a much larger audience of your choice sees the post in their news feed.
Boosted posts are typically used when the goal is to achieve audience engagement such as post likes, shares and comments
Confidential. August 2016

16. Facebook boost vs Facebook Ads
What are Facebook Ads?
Facebook ads are a more advanced way to advertise on Facebook and will require a Facebook ad manager account.
Facebook ads offer the greatest number of options for advertisers and the type of ad you choose to use will depend on what the goal of your campaign is.  These options include likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness.
Another benefit to running ads over boosted posts is the ability to add an optional call to action button promoting actions such as ‘shop now’, ‘sign up’, ‘download’ and ‘contact us’ to name a few.
As you can see below, there is an example of a Boosted Post Ad and a Right Hand Side Ad for Fancies Flowers. Within the Facebook ad console you will also find a boost post option. This often confuses people as it isn’t immediately clear that there is a difference between boosting a post from the page or the ad console.
While boosting a post either way will look the same to your audience, boosting posts through the ad manager is a step up from what you can do directly from your business page.
Confidential. August 2016

17. Facebook boost vs Facebook Ads
Boost Facebook Ad
Confidential. August 2016

18. Facebook boost vs Facebook Ads
The main difference for advertisers is that boosted post ads have more targeting, which you can see in the quick reference guide at the end of this post, as well as the ability to create it from scratch in the ad console and not have it displayed on the Facebook page as a post
Confidential. August 2016

20. What do I need to place a campaign?

21. Facebook & Instagram Advertising
DO THIS!
NOT THIS
Sell the campaign based upon objective
Sell all campaigns on CPM
Ensure that graphics have less than 20% text, better yet, no text at all.
Put a logo within the image
Call to action in every ad
Provide vague details in quotes
Video campaigns are :15 seconds, :30 at most.
Use videos longer than :30 seconds
Confidential. August 2016

22. Social Media Advertising
Reporting will be done at the end of each campaign.
Confidential. August 2016

23. Geo Fencing Geo Cookies FTA Datasphere- All in One Things that are new
Confidential. August 2016

24. Questions?