1. VELS UNIVERSITY School of Management Studies

2. CIRCULAR LETTERS

3. CIRCULAR LETTERS
On certain occasions a businessman has to communicate some message to a large number of customers and suppliers. For this purpose , he uses circular letters-letters that circulate the same message.

4. OBJECTIVES OF WRITING A CIRCULAR LETTER
To obtain publicity for a cause , a campaign, or a product.
To make the reader interested in their contents.
To impress the reader with facts and information about the firm, its policy and the events which may have necessitated the sending of the circular.
To gain the confidence of the reader.

5. SITUATIONS THAT NEED SENDING CIRCULAR LETTERS
Opening of a new shop or a branch or expansion of the firm
Change in address or premises
Introducing a new product
Price reduction and clearance sales
Obtaining an agency
Admission of a partner
Retirement or death of a partner
Change in the constitution of the firm

6. Exercise
Draft a circular letter announcing a gift scheme on the occasion of the Diwali to increase the sales of the latest designs of suitings