1. Session 3 The Strategic Position
Business Strategy

2. The Strategic Position

3. What is Strategic Position?
Strategic position is concerned with the impact on strategy of the external environment, an organisation’s strategic capability and the expectations and influence of stakeholders.

4. The Strategic Position
Environment
Purpose
Culture
Capability

5. Strategic Choices
Strategic choices involve understanding the underlying bases for future strategy at both the business unit and corporate levels and the options for developing strategy in terms of both the directions and methods of development.

6. Strategic Choices Strategic Choices Business Level Corporate Level
International
Innovation
Evaluation
Corporate Level