1. ALUMNI ENGAGEMENT METRICS
Barbara Mann
Swarthmore College

2. CPE Credits
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3. About SWARTHMORE COLLEGE
Approximately 21,000 alumni
Banner campus since 1998
Argos campus since 2008
In the 8th year of a 10 year/$450m campaign

4. About ME!
Have worked at Swarthmore for 24 years!
Work allows me to:

5. Alumni Engagement Metrics
We’ve discussed for YEARS!!!!
So, why now?
Major re-organization!

6. Alumni Engagement Metrics
The new team is called:
ALUMNI & PARENT ENGAGEMENT
And consists of:
Events
Marketing
Volunteers

7. Alumni Engagement Metrics
But… Did we get the re-organization right? Scores would help us measure things we can influence but…

8. Alumni Engagement Metrics

9. Alumni Engagement Metrics Plan
Started with 3 pronged approach to align with new department:
Go - Events
Give - Marketing
Help - Volunteers

10. Alumni Engagement Metrics PlanGo
Attendance – Advancement events only
Give
Giving to anything
Help
Volunteer – Advancement roles only

11. Alumni Engagement Metrics Plan
Discussed engagement definitions
Drafted and tested criteria
Reviewed the results
Tested again on broader populations
Finalized the vetted criteria

12. Alumni Engagement Metrics Criteria
Events (up to 10 points)
4 points: Alumni Weekend
3 point: LCE
2 points: SCE
1 point: 1 on 1 with President
Giving (up to 10 points)
4 points: Consistent giver (3 of 5 years)
3 points: 1864 Society
2 points: Swat in Will (ever)
1 point: Donor (ever)
Volunteerism (up to 10 points)
4 points: Current volunteer
3 points: Past volunteer
2 points: Current one-time volunteer
1 point: Past one-time volunteer
All combine for the total Advancement engagement score
(up to 30 points)

13. Alumni Engagement Metrics Criteria
We simplified the 30 point scale with descriptive scores, which are both accurate and more digestible.
Those scores are:
Most Engaged (16-30)
More Engaged (10-15)
Somewhat Engaged (5-9)
Less Engaged (1-4)
Not Engaged

14. Alumni Engagement Metrics Results
With nearly ½ of alums in the top categories, it’s a promising place to start

15. On average, engagement is increasing

16. On average, young alums are less engaged

17. 2015, 2016, 2017 comparison

18. Location is a weak influence on engagement…

19. …though high scores are concentrated in high-alumni areas

20. Top influences on Scores
Alumni Weekend is a big draw: 22% of alumni have attended Reunion in the last 5 years.
Most alumni have given: 83% of alumni have ever given to the College (and nearly 1/3 give consistently).
A few (but mighty!) alumni volunteer: Under 10% of alumni have ever been a volunteer, but they have strong engagement.

21. Where can I find this information?

22. Where can I find this information?

23. Next Steps To consider: Including College-wide events and volunteers
Creating young alumni and parent engagement scores
Using this score with the major gift likelihood score (what could this look like?)
Decide if we track info in such a way that we can add:
Connect

24. Open to the Floor
Questions
Comments

25. Barbara Mann Swarthmore College bmann1@Swarthmore.edu 610-690-3725
My contact info
Barbara Mann Swarthmore College

26. Thank You
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