1. ERWC: Fast Food Unit
Reading Rhetorically

2. Goals and Objectives A good writer must first be a good reader
This does not simply mean your ability to read; it means your ability to understand + reflect on the strategies the writer has used.
This curriculum therefore seeks to forge relationships between reading and writing to encourage thoughtful questioning of texts, promote exploration of new perspectives, and enhance ways of acquiring knowledge.

3. America: The Land of Fast Food & Obesity

4. Quick Write Set up a section of your composition book (or you can
staple several sheets of paper together to make a packet)
specifically for our Fast Food Unit; be sure to clearly
write the heading each part of the work.
Quickwrite:
Who is at fault for America’s growing weight problem?
Give it some thought and respond in-depth I’ll give you about 10 minutes to write.

5. Vocabulary K-W-L
Complete the vocabulary self-assessment chart for Brownlee and Barboza (the first section).
Respond to all of the words, including writing definitions for the words you know well

6. Vocabulary K-W-L
Now work with your group members to fill in the words you don’t know.
You may use a dictionary if needed, but be sure to write the definitions in your own words.

7. Surveying the Texts: Brownlee & Barboza articles
Title this section clearly in your comp. books
1. What do the titles tell you about the authors’ positions on who is responsible for America’s growing weight problem?
2. What do you think is the purpose of each of the articles?
3. Where do these articles originate from?

8. Making Predictions: Brownlee & Barboza
1. Read the first three and the last paragraph of Brownlee’s article. What is the point of the comparison between burgers, fries, and cigarettes? What arguments do you think she will make?

9. Making Predictions (continued)
2. Read the first three and the last paragraph of Barboza’s article. Who does Barboza think is responsible for America’s weight problem? What arguments do you think he is going to make?

10. Homework: First Reading
Now read the first and second texts and think about the predictions you made. Were your predictions accurate? Can you make any personal connections to these texts?
Write a paragraph for EACH text and explain what the main idea of each article was.
This is the “First Reading,” which means that you are just reading for content and understanding. We’ll be re-reading these tomorrow to annotate and get into more depth of understanding.

11. Day 2/ Bellwork:First Reading- Brownlee & Barboza
Were your predictions accurate?
Personal connections to the text?
What was the main idea of each article?
Who do you think is the intended audience for each of these articles?
What kinds of evidence do these authors use to persuade the readers

12. Types of Reading
With the grain = Read and try to understand the main ideas/concepts the author is presenting. (First reading)
Against the grain = Read and try to critically analyze the author’s stance. Question their validity, persuasive skills, etc. (Second reading)

13. Types of Rhetorical Appeals
Use Rhetorical Appeals PPT

14. Begin 2nd Strategic Reading of the Text
See Handout

15. Marketing Strategies How do companies reach their target audience?
Types
Appeals
Marketing
Strategies
Billboards
Fast
Increase sales
Reasons