1. Universitat Autònoma de Barcelona
Technology delivery
Module 6
Unit 2
Pilar Orero
Universitat Autònoma de Barcelona

2. TECHNOLOGY DELIVERY Live or recorded. Local or cloud.
Individual or collaborative.
Remote or in situ.
Automatic, human and semi-automatic.

3. TECHNOLOGY DELIVERY Production of the script to be voiced.
AD delivery: human or text-to-speech.

4. LIVE or recorded
Four situations:
Movies  write the script.

5. LIVE or recorded
2) Opera  write the script but adapt to every performance.

6. LIVE or recorded
3) Tennis match  improvise.

7. LIVE or recorded
4) TV soap  written by a group of audio describers.

8. Local or cloud With an AD editor (PC /cloud).
Without an AD editor: text processing / pen and paper.
Live as it happens.

9. remote
Produce the AD script or provide live service from a different location.
Artificial intelligence services.

10. Production TEXT Human writes the AD script.
System generates the AD from automatic visual tagging.
System generates the AD from other linguistic assets.
Post-editing.

11. Production audio Human reads or delivers the AD.
Text-to-speech technology reads the AD script.
Change the voice.
Change the speed.

12. Universitat Autònoma de Barcelona
Technology delivery
Module 6
Unit 2
Pilar Orero
Universitat Autònoma de Barcelona

13. The preparation of this presentation was supported by ADLAB PRO
(Audio Description: A Laboratory
for the Development of a New Professional Profile),
financed by the European Union
under the Erasmus+ Programme,
Key Action 2 – Strategic Partnerships,
Project number: IT02-KA  

14. The information and views set out in this presentation
are those of the authors and do not necessarily reflect
the official opinion of the European Union.
Neither the European Union institutions and bodies
nor any person acting on their behalf may be held responsible for the use which may be made
of the information contained therein.