1. Candler County Schools
Marketing Innovation

2. Candler County Schools
The Logo
McDonald’s
Candler County Schools
Coca Cola
Create something great and NEVER change it!

3. Yes, there are more than one color of orange and black.
School Colors
#000000
#E5671A
Yes, there are more than one color of orange and black.

4. Should have several years of shelf life!
The Brochure
Should have several years of shelf life!

5. Update frequently! Include the URL on everything!
The Website
Update frequently! Include the URL on everything!

6. Highlight achievements from the previous year!
The Calendar
Highlight achievements from the previous year!

7. Advertise

8. Advertise More!

9. Local Media Maintain a positive relationship with local media outlets
and communicate frequently.

10. Never send your superintendent out with an ugly Powerpoint!
Presentations
Never send your superintendent out with an ugly Powerpoint!

11. Something Worth Marketing
A Vision, A Mission and Measurable Objectives

12. Something Worth Marketing
Innovative Programs

13. Something Worth Marketing
Innovative Programs

14. Something Worth Marketing
Innovative
Facilities

15. Candler County Schools
Marketing Innovation