1. Value Proposition
‘The value proposition is defined as an implicit promise a company makes to its customers to deliver a particular combination of values’.
Each proposition searches for an unique value that can be delivered to a chosen market by re-inventing the businesses.

2. Concept of Memorable Product
The cheapest price everyday
Exp. Alfa & Makro
Guarantee : difference prices payback
Commodity – Fungible – price level had been fixing by market power
Commodity is extractives, or non-taste be sides of it function that had been taking from nature

3. Commodity-Goods & Service
Commodity transformation to goods & services, through technology & merk (brand)
Exp. : (Aqua, Ades, Total, etc.)
Commodity – goods – merk – service – experiences
Exp. : Singapore Airline, not selling fungible & intangible, but MEMORABLE (a great fly with singapore girl)

4. Price & Memorable
Exp. : if Suzuki Baleno used raw material that exacly similar quality with Mercy E320 & it will be selling in equal price, & than it will be a consumer doubt, because memorable of Baleno & Mercy E320 is quite difference

5. Memorable & Value Pricing
Memorable is very closely connected with Value Pricing
PRICE is what you buy, & VALUE is what you get
Value = Benefit / Price

6. How do the Value Propositions impact your business?
Market Segments
(Re-definition of markets)
Financial Investments
Organisational Competencies and Capabilities
Marketing Strategy
STRATEGY
Value Propositions
Product Development
Production Process
Supply Chain
Delivery Systems
Customer’s relationships
Supplier’s relationships
OPERATIONS
Are there generic Value Propositions???
The Value Proposition shapes any subsequent plan and decision that the company makes

7. Operational Exellence
Value Propositions Strategy
Product Leader
Customer Intimacy
Operational Exellence

8. The Value Matrix HARD SOFT INNOVATORS BRAND MANAGERS PRICE MINIMISERS
Product
Leaders
Operational
Excellence
Customer
Intimacy
INNOVATORS
BRAND MANAGERS
PRICE MINIMISERS
SIMPLIFIERS
TECHNOLOGICAL
INTEGRATORS
SOCIALISORS

9. Hard Vs. Soft HR R&D Technology Competence Knowledge Creation Core
Technological background.
Designing
, operations.
High level of investigation,
continuous innovations,
development of new
generations (products).
Authors of technological
changes.
They are the specialists on
one area (thing).
Fresh developers of
technological
Knowledge.
Breakthrough marketing,
sales, management.
R&D to create image, new
concept to sell something,
build new ways of
management.
They make use of the
existing technology.
Mix of talents and
capabilities
Their knowledge resides
in management of people,
tacit knowledge.

10. What the Company needs to do?
Value Proposition
STRATEGIC OBJECTIVES
OPERATIONAL OBJECTIVES
Innovators
Continuous breakthrough through new designs, new features, etc.
R&D and product development
Capacity to innovate
Short product lifecycle
Brand Managers
Market expansion by reinforcing the solid brand image of the product
Product styles, quality and promotions
Brand recognition
Price Minimisers
Production growth, high quality levels in the most cost-effective way and waste free
Efficient and effective production processes
Tight quality control processes
Simplifiers
Streamlined processes to make life simple and un-complicated for customers
Availability and accessibility
Efficient order fulfillment-distribution
Tech. Integrators
Tailor specific and continuous solutions
Strong relationship with customers
Knowledge of customers’ businesses
Capacity to configure any specific need
Socialisors
Build confidence and trustiness on the customer
Sensitive fulfillment of customers’ needs
Excellent personal service

11. The Value Matrix HARD SOFT Strong design skills
Obsolete their own products
Innovative & user friendly designs
Introduce new technology
The Value Matrix
Capabilities of brand positioning
Clear direction of product style
Reputation and name building
HARD
SOFT
Innovators
Brand Managers
Customer
Intimacy
Operational
Excellence
Product
Leadership
- JOHNSON & JOHNSON
- SAMSUNG
- SONY
- MICROSOFT M
- MORGAN MOTOR COMPANY
- HARLEY DAVIDSON
- NIKE
- HIGHLAND SPRING -
Streamlined processes
Simplification process
Automation order
generation & fulfillment
Lead times reduction
Cost minimisation
Efficient processes
Price Minimisers
Simplifiers
- EASY JET
- SCREW FIX DIRECT
- FEDERAL EXPRESS
- AMAZON
- HOUSTON WAREHOUSING
- TOYOTA
- CASIO
- HONDA
Emphasis in service
delivery
Close relation to build
trust
Socialisors
Technological Integrators
Capabilities to configure
any specific customers’ need
Specialisation in few
customers’ businesses
- ICI EXPLOSIVES
- ROADWAY LOGISTICS
- IBM GLOBAL SERVICES
- ALCAN CHEMICALS
- SCS
- HOME DEPOT

12. How to make your business’ value proposition work?

13. Is the value proposition concept can be impelemented in the commercialization process of animal biotechnology?

14. What are the value propositions of animal biotechnology?

15. Safety Healthy Unique Reasonable Price Efficient Productive
What’s else?
Exp. probiotic