1. WARM-UP – P. 27 in your notebook
Imagine that you are making a poster to advertise yourself or something you care about/believe in. Create a sketch of the ad or an outline of the information you would put on it. Use all 3 types of persuasive appeals to convince someone about why your subject is AWESOME: ETHOS – appeal to ethics, credibility, authority PATHOS – appeal to emotion LOGOS – appeal to logic, information, facts

2. TABLE OF CONTENTS P. 27 : E-P-L WARM-UP
P. 28 : DOCUMENTARY VIEWING GUIDE & NOTES

3. Documentary Film as Text – p. 28
How are films actually texts? Well, think about the ways a filmmaker might persuade you…
Camera angles enhance perspective, such as low angles that give the subject power.
Mise-en-scene (set and setting inside camera frame) creates cultural and ideological context. Where is the film shot, and why is that important?
Sound effects animate products or even ideas, giving them emotion.
Lighting is used to draw your eye to certain details.
Editing is used to pace and generate excitement. Notice how military and video game ads have very fast cuts, usually a scene change every second

4. How Camera Angles Modify the Message
Signifier (shot)
Definition
Signified (meaning)
Close-up
Media shot
Long shot
Full shot
Face only
Most of body
Place and subjects
Full body of person
Intimacy
Personal relationship
Context, scope, public distance
Social relationship

5. Signifier (film/video)
How Editing Effects Modify the Message
Signifier (film/video)
Definition
Signified (meaning)
Pan down
Pan Up
Zoom in
Fade in
Fade Out
Cut
Wipe
Camera looks down
Camera looks up
Camera moves in
Image appears on blank screen
Image screen goes blank
Switch from one image to another
Image wiped off screen
Power, Authority
Smallness, weakness
Observation, focus
Beginning
Ending
Simultaneity, excitement
Imposed conclusion.

6. Critical Thinking About Film
Reminder: Always think about how words, images, and sounds are used (message), by whom (sender) and for what purpose (intended and actual receivers)

7. Analyzing the Message Is it in the form of an argument?
If not, what is its intended effect?
If so, do you buy into the argument?

8. What persuasive techniques are used?
Rhetoric – logos, ethos, and pathos
Remember the ELM: Be aware that peripheral cues (including camera angles, mise-en-scene, music, etc) may send different or additional messages than the direct, obvious message (possibly simple entertainment) delivered via the central route