1. Rhetorical Appeals
ETHOS, PATHOS & LOGOS

2. What is rhetoric? Why must we learn this?
The art of using language to persuade, influence beliefs and/or achieve a desired purpose
Why must we learn this?

3. What are rhetorical appeals?
Persuasive strategies, used in arguments to support claims and respond to opposing arguments.
A strong argument will often use a combination of the appeals to make its case.

4. Logos
An appeal to logic or reason.
Provides audience with facts, evidence and statistics in order to persuade them.

5. Pathos
An appeal to emotion.
Attempts to evoke an emotional response in the audience, whether positive (joy, relief, etc.) or negative (guilt, fear, etc.)

6. Ethos
An appeal to character and credibility.
Convinces audience that speaker is reliable, honest, and credible; therefore, he/she is worthy of being trusted and listened to.

7. Ethos, Pathos, Logos?
Ethos, Logos, Pathos

8. Ethos, Pathos, Logos?
Logos

9. Ethos, Pathos, Logos?
Pathos, Logos

10. Ethos, Pathos, Logos?
Pathos, Logos

11. Ethos, Pathos, Logos?
Ethos,
Pathos,
Logos

12. Ethos, Pathos, Logos?
Pathos
Logos

13. Ethos, Pathos, Logos?
Ethos, Pathos, Logos