1. FUTURE MOBILITY AND LONG-TERM REQUIREMENTS OF ROADS INFRASTRUCTURE
ALISTAIR HUNTER
DIRECTOR – INFRASTRUCTURE ADVISORY, ARUP

2. Demand drivers Transportation and social trends
Key technology transitions
The impact of economics
Government policy and environmental pressures
Ashington Learning Partnership
50 Years in the Midlands Midlands - Big Day Out
Hannah Stockley, Naomi Forrester, Sandeep Kang and Louise WattsRebecca Millican
IllustrationIllustration
Original
As part of Arup’s ‘50 years in the Midlands’ celebrations we wanted to encourage staff to go out and see our work in the built environment. To incentivise this, the Visual Communications team designed an illustrative what’s-on guide for our sub-region, all based around local Arup projects. We wanted to make the piece more inspiring and fun, moving away from traditional brochure style project photography by creating a range of colourful illustrations for each of our Midlands Projects.
This style then called for an illustrative version of the fifty year logo to be designed. Using simplistic elements from the project illustrations, we formed a new colourful logo which broke the encasings of the original silhouette logo that was designed for the 50 years’ campaign.
As part of a joint venture with Ashington Learning Partnership, Arup is working on a two-year project with a junior year group, integrating STEM focused learning into their general curriculum via an engineering project. We were approached to design a display banner to give Arup a presence within the school and highlight the joint venture project. The banner was to highlight the various aspects of engineering i.e. building design, construction, energy, geology, town planning and transport. The illustration developed features simplified representations of these themes and uses a bright, playful colour palette to suit the age group of the audience.
As an added element, we want to encourage people to take a photo of their day out with friends and family and enter into a photo competition. Documenting Arup Staff and projects in the region in a fun way.
Edited
As part of the Arup’s ‘50 years in the Midlands’ celebrations, we wanted to encourage staff to go out and see our work in the built environment. To incentivise this, the visual communications team designed an illustrative what’s-on guide for our sub-region, all based around local Arup projects.
We wanted tTo make the piece more inspiring and fun, we movinged away from traditional brochure style and project photography, by creatingto create a range of colourful illustrations for each of our Midlands Projects.
This style then called for an illustrative version of the fifty year logo to be designed. Using simplistic elements from the project illustrations, we formed a new illustrative and colourful fifty year logo, breaking which broke the encasings of the original silhouette logo that was designed for the 50 years’ campaign.
As an added element, we want to encouragerequested that people to take a photo of their day out with friends and family and enter this into a photo competition. D, documenting Arup Staff and projects in the region in a fun way.Body copy
Link to media:
smb://global/europe/newcastle/groups/Graphics/Elements/Elements_Issue 28_OctNov 2018/Newcastle/Ashington Learning Partnership Display Banner
\\global\europe\newcastle\Groups\Graphics\Elements\Elements_Issue 27_April 2018\Campus\50 Years in the Midlands - Big Day Out\
Pull out
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3. TRANSPORTATION AND SOCIAL TRENDS
Roads dominate our travel: 80% of passenger kilometres travelled and 76% of transported goods
11% fewer cars registered in the UK during Q than the same period last year
Diesel car registrations were down 33% compared to 2017 Q1. Ultra low emission vehicles (ULEVs) car registrations were up 11% on Q1 2017
Customers – changing driver / ownership trends – basic stats on rail versus road usage to provide context
Source ORR
Source:
Source: DfT Vehicle Licensing Stats Q1 2018, DfT Transport Statistics Great Britain 2017

4. Transitioning to Autonomous Vehicles
KEY TECHNOLOGY TRANSITIONS
Autonomous vehicles
Tech – AV and CAV transition guesses / timelines..
Transitioning to Autonomous Vehicles

5. PREDICTED ECONOMIC GROWTH
THE IMPACT OF ECONOMICS
PREDICTED ECONOMIC GROWTH
CHEAPER MAAS 5%
LOW PRODUCTIVITY PREDICTIONS AND ECONOMIC GROWTH 2%
growth
growth
Developed countries
Developing countries
To 2050
To 2050

6. EMISSIONS AND CLIMATE CHANGE
GOVERNMENT POLICY AND ENVIRONMENTAL PRESSURES
Transport accounts for around a quarter of the UK carbon emissions
UK must cut greenhouse emissions by 57% from 1990 by the end of the next decade
Committee on Climate Change want three-fifths of new cars to be electric by 2030
Policy and regulation
EMISSIONS AND CLIMATE CHANGE
Environment – CO2 / climate change predictions – i.e. will this force our hand to transition to EV / reduce coverage ..
More than
two thirds
of transport-related greenhouse gas emissions are from road transport

7. The Rail Image from Arup FlexKerbs
Leave with message of ‘hugely exciting time – on a transport revolution – and lots of confounding variables to plan around’