1. Indirectness in Bad News Messages
Teacher – Shahed Rahman

2. Allow me to give you an offer you cant Refuse

3. Important Usually Bad news messages should be in the indirect order
There is exceptions, as when the reader prefer frankness
Do it in a Positive Way

4. The General Direct Plan
Using a Strategic Buffer
Setting up the Negative News
Presenting the Bad News Positively
Offering an Alternative Solution
Ending on a Positive Note

5. Using A Strategic Buffer
Use a buffer in indirect bad-news messages
Begin with a buffer that identifies the subject
Raises the topic of the message but does not indicate what the rest of the message will say about it
Giving them a chance to prepare for the negative news
Some times the direct approach is best if ethical issues are involved

6. Setting Up the Negative News
Facts Involved in the decision
Explanatory Strategy before presenting the negative news
Cite the expert opinion of authorities whom both you and you r readers respect

7. Presenting The Bad News Positively
Refuse as positively as the situation permits
Make sure Negative message is clear.
Readers already expecting a negative message.
Be certain that you are honest and clear.
In the interest of our fairness
“Since you have broken the seal, state law prohibits us from returning the product to stock”
“State law prohibits us from returning to stock all such products with broken seal”

8. Offering an Alternative Solution
Help Solve the readers problem
Showing Concern maintains goodwill
What are the other options ?

9. Ending on a Positive Note
End with specially adapted goodwill

10. Refused Request Developing the Strategy
Setting Up the Explanation in Opening
Presenting The Explanation Convincingly
Handling the Refusal Positively
Using a Compromise When Practical
Closing with Good Will

11. General Plan to Refused Request
Begin with words that indicate that indicate a response to the request, are neutral as to the answer, and set up the strategy.
Present your justification or explanation, using positive language and you viewpoint.
Refuse clearly and Positively, including counter proposal or compromise when appropriate
End with an adapted good will

12. Negative Announcements
Determining the Strategy
Direct or Indirect ? Indirect Order usually Better
Setting up the bad news
Select a strategy that prepares the reader to accept the bad news
Positively Presenting the Bad News
The bad news should follow logically from your opening
Word it positively
Focusing on Next steps or Remaining benefits
Help people solve their problems and focus on any positive aspects
Closing on a Positive or Encouraging Note
Close with good will

13. Thank you  Experiences are not always Positive
Learn how to deal with Negative Situations