1. Who should it be? VS
Why?

2. AGE PROFILING As per the data given, median age = 45
Amitabh Bachchan would appeal more to customers >= 45 Years
Virat Kohli would appeal more to customers < 45 Years
AGE
NO. OF CUSTOMERS
< 45 Years
4901
>= 45 Years
5395

3. AGE AND MARITAL STATUS PROFILING
A 2004 US government study of 10,525 adults found that drivers who had never been married had twice the risk of driver injury than drivers who were married.
From our data we notice that the no. of customers married are more in >=45 Years category.
Hence, claim amount would be less in this category.

4. AGE AND INCOME PROFILING
It’s clear from the graph below, total income of >=45 Years category IS MORE than <45 Years category.
More average income signifies better spending prowess.

5. AGE AND CLAIM AMOUNT PROFILING
As per the data, average claim amount is 16% higher for <45 Years than >=45 Years.
Lower the claim amount better for the Insurance company.

6. AGE AND MVR PROFILING
We observe from the graph, average MVR points is higher for <45 Years than >=45 Years.
Lower the MVR points better for the Insurance company.

7. AGE AND POLICIES PROFILING
As seen below, no. of policies are higher for >=45 Years than <45 Years, thus that category becomes niche for the Insurance company.

8. INFERENCE PROFILES PREFERRED AGE CATEGORY Marital Status >=45 Years
Income
Claim Amount
MVR Points
No. of Policies
Taking into consideration all the major profiles, the recommended age category clearly seems to be >=45 Years.

9. RECOMMENDATION Mr. Amitabh Bachchan is recommended because-
Target customers - >=45 Years
People claiming for insurance look for stability, maturity and experience. Mr. Bachchan signifies them all.
Huge fan base and social media presence.
He has prior experience endorsing Insurance companies.

10. Thank You!
Presented by:
Mahathi
Diwakar
Raj Kumar
Sagnik