2. © 2016 Cognizant

3. Competitors

4. Parameters to be evaluated against
The following salient parameters effecting the overall website experience from a user perspective have been outlined:
WEBSITE SCORES
Parameter is absent
Below Average
(Parameters are present with errors)
Average (Parameters are present and are
Standard to industry)
Good
(parameters are present and have
Enhanced features(
State of theArt

5. UX Strategy: Navigation & IA

6. UX Strategy: Navigation & IA

7. © 2016 Cognizant

8. Summary: UX Strategy
Parameter
Total

9. UX Strategy: Graphical representation

10. UX Strategy: Benchmarking
X-axis: represents the company name
Y-axis: represents the mean of net score accumulated by a company across all 11 UX Strategy parameters.