1. Beat the Media, and Sound Like a Rockstar
Presented by Kelly Jameson, Doña Ana County Sheriff’s Department

2. Nice to meet you 

3. How to connect Defensively Proactively Regularly
Any which way but lose

4. Do this, don’t do that Mics are always live Just answer the question
Do your homework

5. When do you call? Establish a relationship
Create regular events, or reasons to communicate
Get ahead

6. What if they call?
Answer the phone
The voic trick
Be available

7. How to prepare Know what you’re going to say
Know your subject (consult who you need to if necessary)
Don’t try and script it

8. Damage control: AER
Acknowledge
Explain
Remediate

9. Tips & tricks To interview or not to interview?
Stick to your key message
Keep it simple
Practice the pause
There is no such thing as “off the record”