1. Blue Ocean Strategy Ch. 8 – Build Execution into Strategy
Hayley
Paige Adams, Laura Freeman, Hayley Jacobs, Dan Lawson, Gage Mitchell, Haley Smith

2. 6th Principle of Blue Ocean Strategy
Build execution into strategy from the start:
Minimize risk
Distrust
Noncooperation
Sabotage
Trust + Commitment + Voluntary Cooperation
Hayley

3. Poor Process Can ruin strategy execution Lubber example
Doomed strategy
Current event example: Advising at Texas Tech
Haley

4. What is a Fair Process? Based on the theory of procedural justice
“Established that people care as much about the justice of the process through which an outcome is produced as they do about the outcome itself.”
Implementing a new strategy which inspires employees to cooperate voluntarily and go beyond the call of duty by engaging, explaining and clarifying expectations.
Haley

5. The Three E Principles Engagement: Involvement in all sectors
Explanation: What we are doing and why
Expectation Clarity: Detailing expected outcomes
Paige

6. Paige

7. Nike’s Use of the Three E Principles
Before: same training at all factories
Now: each factory manager dictates training
Weekly meetings
Engagement: all employees attend and contribute
Explanation: what the goal for the week is and how to achieve it
Expectation Clarity: How a certain goal achieves overall efficiency
Laura

8. Make it… Intellectual and emotional recognition is: This leads to….
Respect
Dignity
Appreciation
This leads to….
Employee input
Sharing of knowledge and ideas
Greater motivation
Voluntary cooperation
Dan

9. …Or break it. Violation of fair process
Failure to recognize individuals’ intellectual and emotional worth
“You don’t value my ideas. So I don’t value your ideas, nor do I trust in or care about the strategic decisions you’ve reached.”
Drag feet and apply counter-efforts
Dan

10. Fair Process and Blue Ocean Strategy
Commitment, trust, and voluntary cooperation =
Intangible Capital!!!
Lack of this capital contributes to failure of execution of BOS
“This capital allows companies to stand apart in the speed, quality, and consistency of their execution and to implement strategic shifts fast at low cost.”
Gage