1. Three Key Design Principles for Console Downloads
Ellen Beeman Program Manager, Xbox LIVE Arcade

2. The Primary Consoles Xbox LIVE Arcade Playstation Network (and Home)
Nintendo WiiWare

3. 1. Console casual games are genuinely different
The demographic can differ by console
The “ten foot experience”
And you’re designing for the controller
- Make it feel natural
- You don’t have to use every button!

4. Sierra Online’s Carcassone
Great “ten foot experience”
Minimal buttons
“Helpful” UI
Show the info that really matters to the player!

5. 2. Understand and leverage your platform’s meta-game
For Xbox, let’s talk about Gamerscore.
Achievements can guide gameplay… and boost sales.

6. 3. Differentiate on the design frontiers
Social gameplay
Cooperative gameplay
- Veteran + newbie
- Parent + child
And these frontiers can also help broaden your audience!