1. 國立台北大學合經所碩士班課程 授課教師：方珍玲副教授
2019/5/4
非營利事業經營與管理
非營利組織的價值 --慈善、發展及募款
國立台北大學合經所碩士班課程
授課教師：方珍玲副教授

2. Outline Philanthropy Defined
The Role of Values in the Nonprofit Sector
Developing a Values-Based Approach
A Model of Values-Based Philanthropy, Development, and Fundraising
Understanding the Model
A Paradigm Shift: Integrating Philanthropy, Development, and Fundraising
2019/5/4
非營利事業經營與管理

3. Philanthropy Defined(1)
Philanthropic behavior is motivated by values.
Philanthropy ( used to )
Love of mankind, Love of humankind
19 & 20 centuries focused on financial support of wealthy individuals.
Andrew Carnegie, John D.Rockefeller,
2019/5/4
非營利事業經營與管理

4. Philanthropy Defined(2)
Philanthropy ( recently )
All voluntary action for the public good (Robert Payton, 1988)
Voluntary action
Giving, asking, Joining and serving
Donor or volunteer invest the NPO
match or share with the same values of organization
2019/5/4
非營利事業經營與管理

5. The Role of Values in the Nonprofit Sector(1)
Complex and passionate values are often present at the creation of NPO. Wishing to act meaningfully on those values.
Parents whose son or daughter dies of drug overdose channel their grief into constructive options for other young people by creating a counseling program at the local high school.
2019/5/4
非營利事業經營與管理

6. The Role of Values in the Nonprofit Sector(2)
Other motivations may be less personal but are no less value-driven.
In Slovenia , citizens ensure the creation of a children’s services agency to replace vital healthcare and opportunity in education.
2019/5/4
非營利事業經營與管理

7. Developing a Values-Based Approach(1)
How to successfully attract volunteers?
Identification of common values
Who will be attracted？
Board members, Other volunteers, Staff
NPO leaders, convey a message asking for community support, the first step is
Addressing the mission of organization
revisiting the core values of organization
2019/5/4
非營利事業經營與管理

8. Developing a Values-Based Approach(2)
Identifying Values
Core values
values vary among organizations and donors.
A YMCA: youth, leadership, families, community, health
A medical center: healing, continuum of care, excellence, compassion
2019/5/4
非營利事業經營與管理

9. Interrelationship of Values-based philanthropy, development, and fundraising
Based in values
Philanthropy
Development
Fundraising
Uncovers shared values
Provides people opportunities to act on their values
2019/5/4
非營利事業經營與管理

10. Understanding the Model
Three elements
Philanthropy, development, fundraising
Assigns each a different function within Values framed-structure
Philanthropy
The largest element of this model
Action for the public good, not just gift gathering
2019/5/4
非營利事業經營與管理

11. Philanthropy: Based in Values(1)
Two institutions:
Common Mission
Common Values
Ex. “breaking the cycle of violence”, one community joint fundraising campaign of women and their children. Two organizations attracted new donors and existing donors because the shared values. (Beyond Fundraising p.6)
2019/5/4
非營利事業經營與管理

12. Philanthropy: Based in Values(2)
Translating Philanthropy
In Conveying Values, the Mission is the Message
A mission statement states why the organization exists.
What Mission Statements should say and Do
Nonprofits exist to fulfill community needs.
Have needs,
Meet needs. (滿足需求)
2019/5/4
非營利事業經營與管理

13. Philanthropy: Based in Values(3)
Getting Comfortable with Expressing Values
Not enough have values, need to express.
A NPO’s mission statement is not an advertisement, but it is used to attract potential donors and volunteers.
2019/5/4
非營利事業經營與管理

14. Philanthropy: Based in Values(4)
Creating a Values-Based Mission Statement
It is not easy but important to do.
It can not be written by a committee, but it will benefit from an initial idea-generating session that involves by key constituents.
Find a mission that board and staff agree with.
2019/5/4
非營利事業經營與管理

15. Philanthropy: Based in Values(5)
Accepting and Using Values-Based Mission Statements
Not everyone agree with the mission statements.
Sometimes a values-based mission statement will be adopted later or integrated into materials not as a mission statement, but as a framework for expression the organization’s purpose.
Ex. Black and Decker drill. (beyond fundraising P.11)
2019/5/4
非營利事業經營與管理

16. Development： some inclusive view
1、Development is series of deliberate activities through which organizations involve and retain funders in a donor-investor relationship.
2、Development creates donor-investor, individual and institutional funders who seek and receive a lasting and dynamic relationship with an organization.
2019/5/4
非營利事業經營與管理

17. The Process of Uncovering Shared Values
Why development must be a priority
To be successful at fundraising, it is important to spend a lot of time on the development process.
When development is crafted and pursued as the sensitive and systematic process it can be, organizations increase their funding stability.
2019/5/4
非營利事業經營與管理