1. How I learned to like Twitter after vehemently hating everything about it (hint: I found other car crazy people)
May 20, 2009
Chris Baccus

2. Social Media Participation
Junkie

3. What is Twitter in One Dumb Slide
140 word micro-blogging site
You can “follow” friends, co-workers, brands, celebrities, “experts”, and a lot of people you don’t know
It can be about sharing mundane nonsense, but that is pointless
It’s more about sharing knowledge, interesting finds, and bit-sized thoughts

4. Twitter Stats
Twitter Traffic Grows 1,382% In A Year (Feb. 08 vs. Feb. 09)
17 million unique visitors in April 2009
Ranks as third largest social network
Average user spends 7.9 minutes a day
53% of users are female

5. Twitter U.S. Adoption
60% of Twitter users fail to return in one month.

6. Index of Twitter Users by Age Group

7. Followed a bunch of “social media experts”
My First Few Weeks
Followed a bunch of “social media experts”
Insight: Massive Diminishing Return. Follow no more than 3

8. Finally Some Good Advice
Need to answer: Why are you on Twitter?
Professional Reason: To engage better with automotive minded people, brands, experts to gain marketing insights or trends and to promote my Auto Marketing Blog.
Personal Reason: I love talking cars
Insight: Find people who share your interests

9. Communicate Effectively
Communicate value
It’s okay to promote your blog just don’t ONLY do that
Don’t just share links - share why
Insight: Remember everything you say is public

10. I average 5.7 Tweets per day
My Tweet Cloud
I average 5.7 Tweets per day

11. My “Follow” Strategy Insight: If you don’t find value, purge
Sometimes followed commentators who engaged with those accounts
Followed auto brands, dealers and publications
Followed people and websites I frequented
Purged banal users and “copy/paste cats”
Insight: If you don’t find value, purge

12. Why are they following me?

13. How I Engage
Flock
Tweetie
TweetGrid
BigTweet

14. Autos on Twitter

15. Some of My Favorite Auto Follows

16. Auto Public Relations on Twitter
Hailed as an effective way to monitor reputation, buzz, opinions, trends
Comcast and JetBlue are the darlings of PR Twittering

17. Auto Community on Twitter
A chat all about cars, every Wed. Night from 8-10pm EST

18. Auto Contest Buzz - Nissan Cube Canada

19. Contest Effectiveness
Too Early to Tell
Negative: Most of the banter is less about the brand and more about those wanting to get votes for a contest
Positive: Some coverage is done by traditional and online media that gets the brand mentioned in new ways
Buzz Measures Misleading: When analyzing the success of a contest try to isolate discussions about the product, campaign, and brand to gage if it was a success.

20. Who Is Using Twitter Most Effectively for Marketing?
My Vote: Volvo XC60
Why? Promotion of ride and drive events, engages with community, searches for those commenting on Volvo, shares information beyond just their launch.
Extra-Credit…

21. Volvo’s YouTube Twitter Ad
Used DoubleClick's rich media dynamic data feed capability
Largest expandable unit ever placed on YouTube's home page
Volvo is about humanity. Twitter is about humanity.

22. An Effective Campaign Using Twitter
Initial Goal: Stay connected to intenders by promoting test-drive events

23. An Effective Campaign Using Twitter
2. Found Natural Ways to Engage with Twitter Community

24. An Effective Campaign Using Twitter
3. Engagement in Volvo Related Tweets in a Welcoming Manner

25. And Lastly… Twitter is not a Strategy
Delivery
Strategy
Message

26. Questions?

27. Thank You Christopher Baccus http://www.automarketingblog.com