1. 1.07 Utilize Information Technology Tools to Manage and Perform Work Responsibilities
WF SEM 2

2. Terms Subset – a group of people that is part of a larger group
Correlation – level of affiliation (or relationship) between two items (or variables)
In marketing research, correlation is the dependency of one variable on another variable or set of variables. The level of dependency can vary greatly. To understand the relationship between variables, a correlation must first be acknowledged.

3. Considerations in Manipulating Data to Create Reports
Many times, businesses can manipulate the data to obtain the answers they want.
This practice will not help them solve problems or make good decisions if they interpret the data inaccurately.
Know your audience
Be sure the report is easily understood
Have skills to analyze the data
Concurrently select data collection methods and appropriate analysis
Draw unbiased inference
Cannot manipulate information to say what you want it to say or support

4. Procedures for Manipulating Data for Information Analysis
Businesses should try to achieve accurate interpretation when manipulating data for information analysis.
Businesses obtain a variety of information that must be analyzed in order to make it useful.

5. Use of Database for Information Analysis
Businesses are better able to target their market if they know what type of customer makes up the market.
For example, a business probably would use different techniques to sell to customers who are married, own their own homes, and earn $50,000 a year than to customers who are single, rent, and earn $25,000 a year, because these types of customers have different wants and needs.
When using data in a data warehouse , the data are static.
A data warehouse is a large store of data accumulated from all departments and areas within a company